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The Digital Signage Insider
Thoughtful analysis, industry news and best practices for digital signage, M2M and kiosk projects

2013

September

09/11/2013 - Video: Get Viewers Moving With a Compelling Call-to-Action

August

08/27/2013 - Video: Learn About Power Slogans to Write Better On-Screen Text
08/15/2013 - Video: Context, Attention Vampires and Your On-Screen Content
08/07/2013 - Video: Make On-Screen Content Memorable with Chunking and Coding

July

07/31/2013 - Video: Better On-Screen Content with the Serial Position Effect

June

06/06/2013 - Intel's Digital Signage Gambit and the Internet of Things

April

04/26/2013 - Analyzing the RMG-Symon and CARE Media-Saddle Ranch Mergers
04/11/2013 - Why I Didn't Go to Sign Expo, and Maybe Never Will
04/04/2013 - A Fresh Recipe for a Supermarket Digital Signage Network

March

03/29/2013 - Revisiting DOOH Pricing, Ad Sales Experience and Build-vs-Buy

February

02/22/2013 - DOOH Average CPM Drops to $7.65: Survey

2012

December

12/12/2012 - Survey: Updating Our DOOH Ad Pricing Metrics
12/06/2012 - Using Twitter Hashtags to Measure the Digital Signage Industry

November

11/30/2012 - Digital Signage Sentiment Index for Q4 2012: Concerns About 2013
11/08/2012 - Avnet, Ingram Micro, Tech Data Rated as Best AV/IT Distributors

October

10/25/2012 - Analyzing the Historic M&A Deals in Digital Signage and DOOH
10/11/2012 - Survey: Who's the Best Distributor for AV and IT Equipment?
10/05/2012 - The Role of Digital Signage and DOOH in a Multi-Screen World

September

09/27/2012 - Revisiting the In-Store Tracking and Consumer Privacy Debate
09/20/2012 - Using Digital Signage to Amplify Word-of-Mouth Marketing
09/14/2012 - Need a Digital Signage Cost Estimate? Try Our New Calculator
09/05/2012 - The Strange Tension Between Automation and Managed Services

August

08/23/2012 - Digital Signage Education: Learning How to Design Great Content
08/15/2012 - Revising our Composite CAGR Chart for the Digital Signage Market
08/02/2012 - Digital Signage Sentiment Index for Q3 2012: Summer Slowdown?

July

07/26/2012 - Survey: Updating the Digital Signage Sentiment Index for Q3 2012
07/19/2012 - Sorting Out the Digital Signage Logistics Puzzle
07/12/2012 - How VARs Can Make the Case for Repurposing Existing Screens

June

06/28/2012 - DOOH Mysteries: How Much Do Outdoor LED Billboards Really Cost?
06/21/2012 - Jumpstarting Your Digital Signage Content Strategy
06/13/2012 - Earned Media and Newsjacking: Friends of the Digital Sign
06/07/2012 - DOOH Advertising is Dead. Long Live DOOH Advertising!

May

05/31/2012 - 5 Tips for Engaging Your Viewers Through Digital Messaging
05/24/2012 - Examples of the First Moment of Truth (FMOT) in Digital Signage
05/17/2012 - When Self-Service Isn't the Right Kind of Service
05/10/2012 - Is Now a Good Time to Start a Digital Signage Company?
05/03/2012 - Why Do So Many Digital Signage Projects Fail? A Fresh Look

April

04/26/2012 - Digital Signage Sentiment Index for Q2 2012: Continued Optimism
04/18/2012 - Survey: Updating the Digital Signage Sentiment Index
04/12/2012 - If Costs Keep Dropping, Why Do So Many DOOH Startups Fail?
04/05/2012 - Separating the Dreamers from the Realists

March

03/29/2012 - Use of Custom Video Shrinks in DOOH Content Mix: Survey
03/22/2012 - Is Front-Loaded Scale the Secret to a Successful DOOH Network?
03/15/2012 - Digital Signage Networks Average 12.4 Employees: Survey

February

02/29/2012 - The 2011 Digital Signage Pricing Study: Costs Fall Another 5.6%
02/22/2012 - How Does the DOOH Money Flow? [INFOGRAPHIC]
02/14/2012 - Survey: Updating the Digital Signage Price Guide
02/09/2012 - 2011 M&A List: Mergers & Acquisitions in Digital Signage and DOOH
02/01/2012 - Digital Signage Sentiment Index for Q1 2012: Cautious Optimism

January

01/25/2012 - Ideal Length of a Digital Signage Message: 22 Characters or Less
01/18/2012 - Digital Signage Market Stats: Too High, Too Low or Just Right?
01/11/2012 - Amscreen and Its Advertisers Show That Great DOOH Content Works
01/05/2012 - How Many Ads Do You Need to Sell to Keep a DOOH Network Afloat?

2011

December

12/15/2011 - DOOH Ad Pricing Varies Widely on a Per-Spot Basis: Survey
12/02/2011 - DOOH Networks Slow to Adopt Pay-Per-Action Pricing: Survey

November

11/17/2011 - DOOH Media Buyers and Sellers Prefer Reach-Based Pricing: Survey
11/10/2011 - DOOH Ads Sell for Average CPM of $12: Survey

October

10/26/2011 - Survey: How Do You Buy and Sell DOOH Advertising?
10/19/2011 - Mobilizing the Base: Getting People to Ask About Digital Signage

August

08/18/2011 - Which Big Digital Signage Questions Still Need Answers?
08/11/2011 - The Challenges and Opportunities of Interactive Digital Signage
08/04/2011 - Looking Back: The Last 200 Digital Signage Insider Articles

June

06/30/2011 - The Two Most Dangerous Men in the DOOH Industry
06/16/2011 - 7 Million Screens: Making Sense of Digital Signage Growth Rates
06/02/2011 - 3 Ways That Pro AV Dealers Can Sell More Digital Signage Systems

May

05/05/2011 - Information Overload: Why Too Much Industry News Is a Bad Thing

April

04/28/2011 - Testing Digital Signage Content: 5 Takeaways From Our Research
04/20/2011 - Testing Digital Signage Content: Orientation, Clutter and Size
04/13/2011 - Testing Digital Signage Content: Color, Length and Lighting

March

03/31/2011 - Testing Digital Signage Content: Experimental Controls and Setup
03/24/2011 - Testing Digital Signage Content: The Need for a New Approach

February

02/16/2011 - Now Available: The 2010 Digital Signage Pricing Report
02/11/2011 - Which Issues Matter the Most for the Digital Signage Industry?
02/03/2011 - A Sneak Peek at the Pricing Report, Mechanical Turk and DSE 2011

January

01/28/2011 - Charting the Tipping Point and Hype Cycle for Digital Signage
01/21/2011 - Visualizing How to Add Value to the Digital Signage Ecosystem
01/14/2011 - Walmart and Microsoft Talk Up Digital Signage at the NRF Show
01/06/2011 - Digital OOH: What's the Future of DOOH Networks?

2010

December

12/16/2010 - Custom Video, Images Dominate Digital Signage Playlists: Survey
12/09/2010 - Digital Signage Users Prefer Commercial-Grade Equipment: Survey

November

11/30/2010 - The 2010 Digital Signage Pricing Study: Costs Have Fallen 14%
11/11/2010 - Why the DPAA Standard Advertising Units Still Need Some Work
11/04/2010 - Survey: Tracking Digital Signage Pricing Trends

October

10/20/2010 - Tailoring Your Digital Signage Sales Pitch to Customers' Needs
10/11/2010 - DOOH Networks: Will There Be Only One?
10/01/2010 - Dispelling Two Myths About Kiosk Apps and Business Models

September

09/24/2010 - Does TV Content Work on DOOH Networks? Maybe, Maybe Not
09/16/2010 - DOOH Growth Strategies: Horizontal and Vertical Integration

July

07/29/2010 - Is Digital Signage an Industry? Yes. Is Everyone an Expert? No.
07/16/2010 - When Gimmicks Start Looking Good: Unusual DOOH Business Models
07/01/2010 - Selling Digital Signage Players: The Magician and the Technician

June

06/24/2010 - Why Are We So Enamored with Ad-Driven Digital Signage Networks?
06/10/2010 - M&A Advice: How to Sell Your Digital Signage Company
06/03/2010 - The Ethos, Pathos and Logos of Making Persuasive Digital Signage

May

05/21/2010 - Digital Signage and the Butterfly Effect
05/06/2010 - Would Consolidation in the DOOH Industry Drive More Business?

April

04/28/2010 - M&A List: Digital Signage Mergers, Acquisitions and Bankruptcies
04/22/2010 - Selling Digital Signage: Is it a Luxury, a Commodity or Both?
04/15/2010 - Asking the Tough Questions About Your Digital Signage Content
04/08/2010 - Digital Signage Content Creation: Grabbing the Low-Hanging Fruit

March

03/31/2010 - Thinking of Writing Your Own Digital Signage Software? Read This
03/22/2010 - Shopper Marketing: Q&A with Saatchi X's Dr. Christopher Gray
03/16/2010 - Where's This Industry Going? Keen Observations from the 2010 DSE
03/11/2010 - P&G's Store Back: Why DOOH Will Be Critical to Campaign Planning

February

02/22/2010 - Why I'm (kinda) Excited About DSE 2010: POPAI, MicroTiles and More
02/18/2010 - Digital Signage Federation to Digital Signage Association: It's On!
02/08/2010 - POPAI Code of Conduct: Taking a Stand on Digital Signage Privacy

January

01/27/2010 - Is the Digital Signage Industry Still Growing?
01/19/2010 - Intel, Microsoft and the Open-Standards Digital Signage Platform
01/07/2010 - Tracking Digital Signage Trends: 3 Dubious Predictions for 2010

2009

December

12/28/2009 - The Top 10 Digital Signage Insider Articles of 2009
12/17/2009 - Digital Signage Screen Placement: Targeting the Attention Zone
12/01/2009 - 3 More Tips for Increasing Your DOOH Ad Sales

November

11/24/2009 - 3 Tips for Selling More Ads on Your DOOH Network
11/17/2009 - The DOOH Advertising Paradox: Better Spots Are Harder to Sell
11/04/2009 - DIY Digital Signage: Should You Try The Do-It-Yourself Approach?

October

10/28/2009 - The 2009 Digital Signage Pricing Study: Costs Have Fallen 23%
10/20/2009 - The POPAI Digital Signage Study: Is This 550-Page Book For You?
10/08/2009 - How Network Size Impacts Digital Signage Service Choices: Survey

September

09/30/2009 - Digital Signage Services Mainly Handled In-House: Survey
09/24/2009 - Digital Signage Software, Management Services Costs Vary: Survey
09/17/2009 - Digital Signage LCD and Installation Prices Are Falling: Survey
09/14/2009 - Digital Signage Investment Advisors Will Show You the Money
09/10/2009 - Tracking the Lingo: How Digital Signage Terminology is Evolving
09/03/2009 - David vs Goliath: Can a Smaller Digital Signage Company Succeed?

August

08/27/2009 - Digital Signage Design: The Art and Science of What's Effective
08/20/2009 - Blogs to Read: Experiate, The Real DOOH and Buzz, Not Buzzwords
08/13/2009 - Reader Feedback: QSR Digital Signage, Communication and Walmart
08/06/2009 - Arbitron Out-of-Home Digital Video Display Study Yields Insights

July

07/29/2009 - Survey: How Much Should Digital Signage Cost?
07/22/2009 - Walmart's Cost-Supplement Initiative: Retailer Becomes Ad Agency
07/14/2009 - How Significant is the Danoo-IdeaCast-National CineMedia Deal?
07/09/2009 - Choosing the Best Digital Signage Providers: SaaS vs Self-Hosted

June

06/30/2009 - Digital Signage Market Faces ROI, Cooperation Challenges: Survey
06/23/2009 - If Microsoft Made 'Office for Advertising', Would Anyone Use It?
06/11/2009 - Why I'm Really Looking Forward to the InfoComm 2009 Trade Show
06/05/2009 - Is Digital Signage SaaS "Greener" Than Hosting Your Own Server?

May

05/28/2009 - Got a Question for the Head Honchos at Disney, J&J or Walmart?
05/21/2009 - Forging Ahead With POPAI's Digital Signage Industry Standards
05/14/2009 - What Target Learned from Channel Red: 18 Tips from Mark Bennett
05/12/2009 - Razorfish's Patrick Moorhead Gives Us The Agency View On DOOH
05/05/2009 - Survey: Searching for Value in the Digital Signage Marketplace

April

04/29/2009 - A Sound Approach to Digital Signage Audio
04/21/2009 - Digital Signage Screen Placement: Modeling Consumer Behavior
04/13/2009 - OVAB Digital Media Summit with thinkLA: Agencies Want Targeting and Lower Costs
04/09/2009 - A Peek Inside a Digital Signage Software Company
04/02/2009 - Digital Signage Screen Placement: Angle, Height and Text Size

March

03/26/2009 - Digital Signage Screen Placement: Understanding Store Layout
03/24/2009 - Crafting the Elevator Pitch for Digital Signage Companies
03/19/2009 - Content for Digital Signage: Motion and the Infamous Ticker
03/13/2009 - Screen Skins, Bezels and Unusual Displays: Useful or Novelty?
03/10/2009 - Reader Questions: Ad Performance, Privacy, and Scrolling Tickers
03/05/2009 - LCD Advertising, Flat Screen Ads a "Growth Spot", Says Canoe Ventures CEO
03/02/2009 - Digital Signage Expo: Thoughts on the 2009 DSE Show in Las Vegas

February

02/25/2009 - Digital Signage Benefits: Quantifying the Value and Advantages
02/19/2009 - Small Retail Stores, Core Customers and the Future of Food
02/17/2009 - 3 Reasons Why Mobile Marketing Will NOT Replace Digital Signage
02/12/2009 - Beyond the Digital Signage RFP: Why You Need a Content Strategy
02/10/2009 - Is Digital Signage Invading Your Privacy?
02/05/2009 - When Will Advertising Agencies Understand Digital Out-of-Home?
02/03/2009 - Blog Survey Results: Feedback From Our 2009 Reader Poll

January

01/27/2009 - Measuring Out-of-Home Media and DOOH Without Nielsen PRISM
01/21/2009 - How to Raise Venture Capital For Your Digital Signage Business
01/14/2009 - Miller Zell Shopper Behavior Survey Provides Insights Into Consumer Buying Behavior
01/07/2009 - Tell Us What You Think of the WireSpring Blog and Earn Bill's Eternal Gratitude
01/02/2009 - Retailers Should Use Shopper Marketing to Fight the Recession, Research Suggests

2008

December

12/17/2008 - 15 Digital Signage Blog, News, Magazine and Forum Sites You Should Be Reading
12/12/2008 - Why the Cross Promotion Trend is Good for Digital Signage
12/03/2008 - Digital Signage in Europe: A Comparison of Germany vs. the US

November

11/25/2008 - 4 Places to Find Digital Signage Growth in a Down Economy
11/13/2008 - Digital Signage Cost Estimates and Price Guidelines
11/13/2008 - An Updated Budget for Digital Signage Hardware and Software
11/07/2008 - Digital Signage Research: 4 Expert Analysts Forecast the Future

October

10/31/2008 - OVAB Audience Metrics Guidelines Make Digital Signs Accountable - But Will Advertisers Care?
10/24/2008 - In-Store Marketing Is About "Relevance", Says Tim Manners
10/16/2008 - 5 Things That Ghostbusters Can Teach Us About Marketing
10/09/2008 - How To Raise Money For Your Business During the Economic Crisis
10/03/2008 - Want to Hedge Your Media Buys? Try Digital Signage Advertising

September

09/25/2008 - Elephants in the Room: Measuring the Value of Emerging Media
09/19/2008 - Why You Won't See Political Ads on Most Digital Signage Screens
09/11/2008 - How to Design Better Content by Avoiding the Dead Zone of Slick

August

08/29/2008 - Digital signage best practices: 5 tips for your call to action
08/22/2008 - Survey results: Improving the POPAI Digital Signage Awards
08/15/2008 - Are buyers missing the point of 'networked' digital signage?
08/08/2008 - Customizing digital signage content for key audience segments
08/01/2008 - Digital signage networks must guarantee viewer privacy

July

07/25/2008 - Help us improve POPAI's Digital Signage Awards contest
07/17/2008 - Does measuring in-store media help with behavioral analysis?
07/11/2008 - Why do so many digital signage projects fail?
07/03/2008 - How to improve your digital out-of-home ads with tips from print

June

06/27/2008 - Exploring the digital signage ecosystem
06/20/2008 - Who are the best shopper marketing companies?
06/13/2008 - Pat Hellberg on the art and science of digital signage content
06/05/2008 - Book review: POPAI's The Power of Marketing at-Retail

May

05/29/2008 - A summer reading list for digital signage and kiosk teams
05/23/2008 - Making great digital signage content: A quick reference guide
05/15/2008 - Making great digital signage content: Composing shots and scenes
05/07/2008 - Making great digital signage content: Motion, silhouettes and animation
05/07/2008 - Is the digital profiling of in-store shoppers a recipe for privacy disaster?

April

04/30/2008 - Making great digital signage content: Use contrast to your advantage
04/23/2008 - Making great digital signage content: Does color matter?
04/16/2008 - Making great digital signage content: Sorting out font faces, sizes and styles
04/09/2008 - Making great digital signage content: Crafting your copy and call-to-action
04/02/2008 - Making great digital signage content: Optimize for context and eliminate distractions

March

03/25/2008 - Making great digital signage content: Get better recall with chunking and coding
03/18/2008 - Making great digital signage content: The serial position effect
03/12/2008 - Making extra channels pay off
03/04/2008 - Digital Signage Expo 2008: A speaker's take on the show

February

02/26/2008 - Can out-of-home media play nice with traditional channels?
02/19/2008 - Will economic woes hinder growth for kiosks and digital signs?
02/13/2008 - What's the secret to great digital signage content?
02/04/2008 - How much would you pay to measure digital out-of-home ads?

January

01/28/2008 - Will measuring digital signage ads really do us any good?
01/21/2008 - An open metric for pricing digital signage ads: vJive's SCQ
01/14/2008 - NBC's out-of-home upfront: Good or bad for digital signage?
01/04/2008 - Where's the innovation in kiosks and digital signage?

2007

December

12/18/2007 - Can digital signage be profitable for an AV reseller or VAR?
12/11/2007 - Digital signage promises a 'Minority Report' experience, but who's watching the watchers?
12/01/2007 - Digital signage in buses: VisionChina's model for growth

November

11/19/2007 - How to win POPAI's Digital Signage Awards contest
11/13/2007 - What's a digital sign worth? AirMedia's ad rates give us some hints
11/06/2007 - 5 crucial steps that can make or break your digital signage project

October

10/30/2007 - Research shows digital signage is more memorable, less annoying than other media
10/23/2007 - Make-vs-buy: A pivotal question for kiosks and digital signage networks
10/15/2007 - 'Think local,' say digital signage investors and network owners
10/05/2007 - Digital signage project management, installation and systems integration tips

September

09/30/2007 - Five seconds of fame: Digital signage as a Sippable Medium
09/21/2007 - Digital signage tips from an unlikely source: Reality TV
09/15/2007 - A new look at the costs of digital signage networks and content
09/06/2007 - CBS makes a land grab, buys SignStorey for $71.5M

August

08/30/2007 - Sharpen your digital signage skills with 'Lighting Up the Aisle'
08/24/2007 - Wal-Mart, Televisa share 7 secrets to digital signage success
08/16/2007 - Improving kiosk security: PCI, PABP and 4 lessons from the TJX fiasco
08/09/2007 - Use templates for cheap, quick digital signage ad customization
08/02/2007 - What private label brands can teach us about in-store marketing

July

07/26/2007 - NBC Universal picks a digital signage advertising model - but is it the right one?
07/18/2007 - Digital signage advertising tips from TiVo
07/11/2007 - Grab viewers' attention with the right content and context, MEC says
07/03/2007 - Building brands at retail: Is digital signage a good fit?

June

06/25/2007 - Improving retail media with tips from the online video world
06/18/2007 - Nike's Pat Hellberg says: Let's fix our digital signage content
06/12/2007 - Making great digital signage content: Lessons from TV and print
06/04/2007 - Can you count on having a captive audience?

May

05/26/2007 - The captive audience conundrum
05/19/2007 - Digital Signage Expo asks: How do we measure ad-based networks?
05/08/2007 - Use shopper-centric insights to drive in-store success, HUB says

April

04/30/2007 - In-store media and the Net Promoter Score: Optimizing for the ultimate question
04/18/2007 - Visual clutter discussion puts content creators in the hot seat
04/11/2007 - Marketers seek integration and accountability at once
04/02/2007 - Could showing live TV on your digital signs be illegal?

March

03/26/2007 - Optimizing your in-store media for pre-shoppers
03/17/2007 - Who will bring user-generated content to out-of-home media?
03/11/2007 - Can user-generated content find a home on digital signage?
03/02/2007 - Integrating retail media with your multi-channel marketing

February

02/21/2007 - Digital signage networks: Public service networks
02/13/2007 - Digital signage networks: Advertising-supported networks
02/06/2007 - Digital signage networks: private label merchandising networks

January

01/30/2007 - Digital signage networks: experience, branding and private label networks
01/23/2007 - Google, Cisco, and Microsoft chase digital signage market
01/15/2007 - Google wants to run your digital signage network, patent says
01/08/2007 - When does TV become digital signage?

2006

December

12/28/2006 - Retail media: An industry searching for validation?
12/15/2006 - Interactive retail tools improve recall, but spur false memories
12/07/2006 - Will VNU's new metrics help promote in-store marketing growth?

November

11/30/2006 - Making an emotional appeal with in-store media
11/17/2006 - Focus on shopper marketing to improve store experience, ROI
11/09/2006 - Controversy over the cost of retail digital signage
11/03/2006 - An updated budget for digital signage and in-store TV systems

October

10/27/2006 - Teens want a faster, more enjoyable retail experience
10/19/2006 - Five visual merchandising tips for your in-store network
10/12/2006 - YouTube gives Google a killer app for digital signage displays
10/05/2006 - Retail media measurement: can stores become a mass medium?

September

09/29/2006 - Five key lessons from the At-Retail Media Conference and Expo
09/20/2006 - In-store advertising: Should psychographic studies play a role?
09/13/2006 - Why more stores should run shopper marketing experiments
09/06/2006 - Wal-Mart and Saatchi X to rethink the store experience

August

08/30/2006 - Retail TV is effective, says Nielsen in-store media study
08/23/2006 - Mall signage goes digital with OnSpot, Adspace
08/15/2006 - At-retail media survey shows promise for in-store marketing
08/09/2006 - eBay's ad auction may show the future of at-retail media sales
08/02/2006 - Self-checkout systems may reduce impulse purchases

July

07/26/2006 - Out of Home Video Advertising Bureau to promote in-store TV
07/18/2006 - Agencies, brands experiment with retail and alternative media
07/13/2006 - Will retailers bring self-checkout kiosks to every aisle?
07/04/2006 - Will cost-per-action ads find a home in the retail store?

June

06/24/2006 - The debate continues: How do we measure retail media?
06/17/2006 - POPAI study to measure in-store ads - even without Wal-Mart, P&G
06/12/2006 - Increased ad spending bodes well for digital signage operators
06/03/2006 - Proven methods for tracking your at-retail media network

May

05/26/2006 - Will Google's new video ads find their way onto digital signs?
05/19/2006 - New Media Vandalism: Don't Be a Victim of the TV-B-Gone
05/13/2006 - Publicis and Simon Bringing OnSpot Digital Signage to US Malls
05/06/2006 - Wal-Mart: In-Store Media is the Most Important Channel

April

04/28/2006 - Media Planning and Measurement: Implications for In-Store Media
04/22/2006 - Where do ad agencies stand with at-retail media?
04/07/2006 - Experts Respond: In-Store Ads Hardly a 'Waste of Money'

March

03/28/2006 - In-Store Media Networks: Does ROI Matter?
03/20/2006 - Can POS and AV integrators make the leap to digital merchandising?
03/13/2006 - Do In-Store Checkout TV Channels Work?
03/04/2006 - IBM Anyplace Kiosk and other all-in-one hardware solutions come into their prime

February

02/25/2006 - Laura Davis-Taylor responds to digital media network article
02/17/2006 - Growing list of retailers deploy a digital media network
02/11/2006 - Arbitron study finds shoppers receptive to retail media networks
02/03/2006 - The Digital Signage Content Strategies Summit: Five key points

January

01/30/2006 - Analyzing a Digital Signage Pilot - Home Furnishings Store
01/23/2006 - Analyzing Digital Signage Pilots - The Clothing and Soft Goods Retailer
01/17/2006 - Analyzing Digital Signage Pilots - The Grocery Store
01/07/2006 - Tesco's digital signage advertising network may be struggling
01/02/2006 - Using ongoing marketing and training to make your digital retailing program successful in 2006

2005

December

12/19/2005 - How digital retailing can enhance your Shopping Trip Management strategy
12/09/2005 - Is Wal-Mart's in-store TV network really more effective than TV?
12/05/2005 - Experts weigh in: 6 rules for maximizing ROI on your self-service kiosk network

November

11/21/2005 - Where the shoppers are: Using store traffic patterns to optimize your digital sign placement
11/11/2005 - CompUSA's in-store TV network produces strong sales lift, competitive CPM
11/04/2005 - Are shoppers turned off by instore TV networks?

October

10/28/2005 - POPAI introduces Digital Signage Standards
10/21/2005 - Building a Successful Digital Signage Team: Sales and Marketing
10/17/2005 - Building a Successful Digital Signage Team - Business and Finance
10/10/2005 - Using in-store advertising to win the First Moment of Truth (FMOT)
10/05/2005 - Building a Successful Digital Signage Team - Creative Services and Merchandising

September

09/26/2005 - Building a Successful Digital Signage Team - Technology and Operations
09/19/2005 - Building a Successful Digital Signage Team - Introduction
09/12/2005 - Is your kiosk or digital signage provider prepared for disasters -- and are you?
09/06/2005 - More digital signage perspectives: praise and criticism for the industry

August

08/29/2005 - Bridging out-of-home advertising and direct marketing with digital signs and kiosks
08/22/2005 - Kroger launches digital signage / in-store TV network
08/16/2005 - POPAI and Other Trade Groups Pursue Digital Retailing Initiatives
08/09/2005 - Measuring the impact of dynamic digital signs and interactive kiosks
08/02/2005 - What does PRN's sale to Thomson mean for the digital signage industry?

July

07/27/2005 - Big news in digital signage acquisitions and IPOs
07/25/2005 - Digital signage firm Focus Media doing well on the public market
07/20/2005 - Will new IPTV and TiVo ad formats challenge digital sign advertising?
07/15/2005 - Narrowcast network owners await live feeds from CBS Broadband News
07/11/2005 - Ad Execs Excited by Digital Media Networks

June

06/30/2005 - Digital Signage in Grocery Stores Has Room For Improvement, Says WPP Research Firm
06/27/2005 - Digital Signage for the Professional AV Integrator
06/15/2005 - Digital Media Networks Catching on Fast, According to UK Researchers
06/10/2005 - Are small form factor PCs the right choice for your digital signage or kiosk network?

May

05/31/2005 - Does POP advertising really impact 75% of in-store purchase decisions?
05/20/2005 - Pushback Against Kiosks and Narrowcast Networks
05/12/2005 - Digital Retailing Expo 2005
05/05/2005 - Syndicating content to your kiosk or digital sign network
05/01/2005 - Calculating Digital Signage ROI: Managing Expectations

April

04/15/2005 - Calculating Digital Signage ROI: Methods to Gather your Data
04/07/2005 - Calculating Digital Signage ROI: 3 Metrics that Matter

March

03/30/2005 - Calculating Digital Signage ROI: Understanding the Limits of Your Data
03/21/2005 - What does Clarity's Acquisition of CoolSign Software Mean for the Digital Signage Industry?
03/16/2005 - Calculating Digital Signage ROI: The Ground Rules
03/09/2005 - Web-Enabled ATMs: What Could Possibly go Wrong?
03/04/2005 - BT Showcases Kiosk and Digital Sign Technology in Store of the Future Concept

February

02/28/2005 - Digital Media Network Survey
02/21/2005 - WalMart TV to get a Facelift
02/18/2005 - Retail Television Networks Coming of Age
02/15/2005 - Securing your Interactive Kiosks and Digital Signs
02/11/2005 - Tiny Projector Promises Bigger Kiosks, Cheaper Digital Signs
02/08/2005 - Stay up-to-date with digital signage news
02/03/2005 - ANA Predictions Suggest Good Things for Digital Retailing

January

01/28/2005 - Make your Kiosks and Digital Signs Smarter, Friendlier
01/23/2005 - Digital Signage Market Statistics
01/17/2005 - How much influence should digital media networks have?
01/12/2005 - Windows Digital Signs Show the Blue Screen of Death
01/09/2005 - Digital Retailing Technologies for the New Year
01/03/2005 - Digital Retailing Content Encoding

2004

December

12/29/2004 - Signs of Consolidation in the Digital Signage Software Space?
12/15/2004 - Retail Digital Signage - It's ALL about the content!
12/08/2004 - Budgeting for an Interactive Kiosk Project
12/05/2004 - Retail Digital Signage Explosion!

November

11/30/2004 - What Digital Merchandisers Need to Know about the Intellectual Property Protection Act
11/23/2004 - Get your Digital Retailing Budgets in Order Now!
11/18/2004 - Digital Signage for AV Integrators, and the Dynamic Signage Consortium
11/14/2004 - TiVo Users Have Advertisers Thinking
11/08/2004 - New Digital Marketing Conferences and Tradeshows on the Horizon
11/04/2004 - Project Scope for your Interactive Kiosks and Digital Signs: Avoid Feature Creep!

October

10/28/2004 - Optimize Your Digital Signage Text Size, Comprehension and Readability
10/26/2004 - Digital Sign Owners Beware the TV-B-Gone
10/21/2004 - Digital Signage -- Coming to a Backpack Near You?
10/18/2004 - IBM's Shopping Buddy: A Kiosk on Wheels
10/16/2004 - Electronic Billboard Pros, Cons and Safety Information
10/13/2004 - Digital Signage Owners Could Learn from Clear Channel Advertising Changes
10/07/2004 - A New Kiosk and Digital Signage Trade Show & Conference: The At-Retail Media Expo
10/03/2004 - Digital Signage Statistics Suggest Digital Signs Better for Recall than TV

September

09/28/2004 - Digital Retailing Expo
09/25/2004 - The Kiosk Show
09/22/2004 - More Diebold voting kiosk news
09/19/2004 - Digital Retailing Busy Season, and Digital Merchandising Projects
09/13/2004 - Budgeting for a Digital Sign or Electronic Sign Network
09/06/2004 - Digital Display Network Technology and Disaster Preparedness
09/02/2004 - Networked Digital Signage and Kiosks: Why you NEED Remote Management

August

08/28/2004 - Electronic Digital Signage (EDS) - It's a Sign of the Times
08/25/2004 - A Call to Action for your Kiosks and Digital Signs
08/20/2004 - Tech Support Options for Kiosk and Digital Signage Deployments
08/16/2004 - Dynamic digital signage drives sales, improves brand recognition, says research firm
08/13/2004 - Plan ahead for your next interactive kiosk or dynamic digital signage installation
08/07/2004 - Digital Retailing, Digital Merchandising, Visual Retailing, or Something Else?
08/05/2004 - Staples sales staff has kiosk appreciation: all eyes turn to Office Depot
08/03/2004 - If you use Internet Explorer, please read this!

July

07/31/2004 - Avoiding Common Kiosk and Digital Signage Project Pitfalls
07/28/2004 - Miami-Dade loses touchscreen voting information
07/27/2004 - Weblog linked from WireSpring.com
07/26/2004 - Movement in the Kiosk Marketplace, despite the Diebold Debacle
07/23/2004 - FireCast and the open source argument for kiosks and digital signs
07/18/2004 - Testing a new system
07/15/2004 - The Digital Retail Expo
07/09/2004 - Alternatives to traditional kiosk and digital signage displays
07/08/2004 - Kiosks and Digital Signage at the Tipping Point

June

06/28/2004 - Digital Signage Terms Glossary
06/25/2004 - Useful Tools for Digital Signage
06/17/2004 - E-Voting Still Not Ready for Prime-Time
06/13/2004 - Hardware vs. Software for Digital Signage Solutions
06/06/2004 - FireCast Digital Signs at InfoComm
06/01/2004 - iFuel goes live!

May

05/24/2004 - How and Why announces a new Digital Signage Study
05/23/2004 - PRN: A Digital Signage IPO Story
05/19/2004 - Digital Signage Software Goes Mainstream!
05/13/2004 - Optimal Digital Sign Layout
05/07/2004 - Digital Signs and the Build versus Buy Scenario

April

04/29/2004 - Making the case for single-purpose digital signage players
04/22/2004 - Kiosk and Digital Signage News from Around the Net
04/17/2004 - The question of Linux vs. Windows for Kiosks and Digital Signage
04/14/2004 - Clear Channel getting into the digital signage business
04/12/2004 - More Internet and Kiosk Voting News
04/08/2004 - Doing a CD burning kiosk the right way
04/06/2004 - The Remarkable Economics of Flat-Panel Displays

March

03/29/2004 - Google Search Gets Better, and Little Digital Signs
03/25/2004 - When is a sign not a sign...?
03/22/2004 - Early Thoughts on the Digital Signage Market
03/19/2004 - A new digital signage news site
03/18/2004 - FireCast and Narrowcasting, or Digital Signage
03/16/2004 - Convergence of Kiosk and Digital Signage Technologies
03/13/2004 - The beginnings of a digital signage industry organization
03/08/2004 - What big fish?
03/06/2004 - More good news for Linux... maybe
03/04/2004 - Voting Kiosks and Super Tuesday
03/03/2004 - More from the world of search engines
03/01/2004 - I plan on deploying 10,000...

February

02/27/2004 - News from the kiosk front.
02/27/2004 - Wanted: A few good engineers
02/26/2004 - News from the tech front, and how it relates to FireCast
02/25/2004 - Insight into Google
02/24/2004 - Other digital signage blogs
02/23/2004 - Testing RSS Syndication
02/23/2004 - Other Kiosk Blog Sites on the Web
02/20/2004 - Googling for Fun and Profit
02/19/2004 - A new hope...
02/19/2004 - Distilling the industry
02/18/2004 - First Post!

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WireSpring provides hardware, software and services for digital signage and kiosk projects. But this blog is a labor of love. Our posts cover everything from case studies to creative briefs, and we post new articles about once a week.

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