The Digital Signage Insider
WireSpring's blog featuring tips and analysis from a team of industry experts

2009

June

06/30/2009: Digital Signage Market Faces ROI, Cooperation Challenges: Survey
06/23/2009: If Microsoft Made 'Office for Advertising', Would Anyone Use It?
06/11/2009: Why I'm Really Looking Forward to the InfoComm 2009 Trade Show
06/05/2009: Is Digital Signage SaaS "Greener" Than Hosting Your Own Server?

May

05/28/2009: Got a Question for the Head Honchos at Disney, J&J or Walmart?
05/21/2009: Forging Ahead With POPAI's Digital Signage Industry Standards
05/14/2009: What Target Learned from Channel Red: 18 Tips from Mark Bennett
05/12/2009: Razorfish's Patrick Moorhead Gives Us The Agency View On DOOH
05/05/2009: Survey: Searching for Value in the Digital Signage Marketplace

April

04/29/2009: A Sound Approach to Digital Signage Audio
04/21/2009: Digital Signage Screen Placement: Modeling Consumer Behavior
04/13/2009: OVAB Digital Media Summit with thinkLA: Agencies Want Targeting and Lower Costs
04/09/2009: A Peek Inside a Digital Signage Software Company
04/02/2009: Digital Signage Screen Placement: Angle, Height and Text Size

March

03/26/2009: Digital Signage Screen Placement: Understanding Store Layout
03/24/2009: Crafting the Elevator Pitch for Digital Signage Companies
03/19/2009: Content for Digital Signage: Motion and the Infamous Ticker
03/13/2009: Screen Skins, Bezels and Unusual Displays: Useful or Novelty?
03/10/2009: Reader Questions: Ad Performance, Privacy, and Scrolling Tickers
03/05/2009: LCD Advertising, Flat Screen Ads a "Growth Spot", Says Canoe Ventures CEO
03/02/2009: Digital Signage Expo: Thoughts on the 2009 DSE Show in Las Vegas

February

02/25/2009: Digital Signage Benefits: Quantifying the Value and Advantages
02/19/2009: Small Retail Stores, Core Customers and the Future of Food
02/17/2009: 3 Reasons Why Mobile Marketing Will NOT Replace Digital Signage
02/12/2009: Beyond the Digital Signage RFP: Why You Need a Content Strategy
02/10/2009: Is Digital Signage Invading Your Privacy?
02/05/2009: When Will Advertising Agencies Understand Digital Out-of-Home?
02/03/2009: Blog Survey Results: Feedback From Our 2009 Reader Poll

January

01/27/2009: Measuring Out-of-Home Media and DOOH Without Nielsen PRISM
01/21/2009: How to Raise Venture Capital For Your Digital Signage Business
01/14/2009: Miller Zell Shopper Behavior Survey Provides Insights Into Consumer Buying Behavior
01/07/2009: Tell Us What You Think of the WireSpring Blog and Earn Bill's Eternal Gratitude
01/02/2009: Retailers Should Use Shopper Marketing to Fight the Recession, Research Suggests

2008

December

12/17/2008: 15 Digital Signage Blog, News, Magazine and Forum Sites You Should Be Reading
12/12/2008: Why the Cross Promotion Trend is Good for Digital Signage
12/03/2008: Digital Signage in Europe: A Comparison of Germany vs. the US

November

11/25/2008: 4 Places to Find Digital Signage Growth in a Down Economy
11/13/2008: Digital Signage Cost Estimates and Price Guidelines
11/13/2008: An Updated Budget for Digital Signage Hardware and Software
11/07/2008: Digital Signage Research: 4 Expert Analysts Forecast the Future

October

10/31/2008: OVAB Audience Metrics Guidelines Make Digital Signs Accountable - But Will Advertisers Care?
10/24/2008: In-Store Marketing Is About "Relevance", Says Tim Manners
10/16/2008: 5 Things That Ghostbusters Can Teach Us About Marketing
10/09/2008: How To Raise Money For Your Business During the Economic Crisis
10/03/2008: Want to Hedge Your Media Buys? Try Digital Signage Advertising

September

09/25/2008: Elephants in the Room: Measuring the Value of Emerging Media
09/19/2008: Why You Won't See Political Ads on Most Digital Signage Screens
09/11/2008: How to Design Better Content by Avoiding the Dead Zone of Slick

August

08/29/2008: Digital signage best practices: 5 tips for your call to action
08/22/2008: Survey results: Improving the POPAI Digital Signage Awards
08/15/2008: Are buyers missing the point of 'networked' digital signage?
08/08/2008: Customizing digital signage content for key audience segments
08/01/2008: Digital signage networks must guarantee viewer privacy

July

07/25/2008: Help us improve POPAI's Digital Signage Awards contest
07/17/2008: Does measuring in-store media help with behavioral analysis?
07/11/2008: Why do so many digital signage projects fail?
07/03/2008: How to improve your digital out-of-home ads with tips from print

June

06/27/2008: Exploring the digital signage ecosystem
06/20/2008: Who are the best shopper marketing companies?
06/13/2008: Pat Hellberg on the art and science of digital signage content
06/05/2008: Book review: POPAI's The Power of Marketing at-Retail

May

05/29/2008: A summer reading list for digital signage and kiosk teams
05/23/2008: Making great digital signage content: A quick reference guide
05/15/2008: Making great digital signage content: Composing shots and scenes
05/07/2008: Making great digital signage content: Motion, silhouettes and animation
05/07/2008: Is the digital profiling of in-store shoppers a recipe for privacy disaster?

April

04/30/2008: Making great digital signage content: Use contrast to your advantage
04/23/2008: Making great digital signage content: Does color matter?
04/16/2008: Making great digital signage content: Sorting out font faces, sizes and styles
04/09/2008: Making great digital signage content: Crafting your copy and call-to-action
04/02/2008: Making great digital signage content: Optimize for context and eliminate distractions

March

03/25/2008: Making great digital signage content: Get better recall with chunking and coding
03/18/2008: Making great digital signage content: The serial position effect
03/12/2008: Making extra channels pay off
03/04/2008: Digital Signage Expo 2008: A speaker's take on the show

February

02/26/2008: Can out-of-home media play nice with traditional channels?
02/19/2008: Will economic woes hinder growth for kiosks and digital signs?
02/13/2008: What's the secret to great digital signage content?
02/04/2008: How much would you pay to measure digital out-of-home ads?

January

01/28/2008: Will measuring digital signage ads really do us any good?
01/21/2008: An open metric for pricing digital signage ads: vJive's SCQ
01/14/2008: NBC's out-of-home upfront: Good or bad for digital signage?
01/04/2008: Where's the innovation in kiosks and digital signage?

2007

December

12/18/2007: Can digital signage be profitable for an AV reseller or VAR?
12/11/2007: Digital signage promises a 'Minority Report' experience, but who's watching the watchers?
12/01/2007: Digital signage in buses: VisionChina's model for growth

November

11/19/2007: How to win POPAI's Digital Signage Awards contest
11/13/2007: What's a digital sign worth? AirMedia's ad rates give us some hints
11/06/2007: 5 crucial steps that can make or break your digital signage project

October

10/30/2007: Research shows digital signage is more memorable, less annoying than other media
10/23/2007: Make-vs-buy: A pivotal question for kiosks and digital signage networks
10/15/2007: 'Think local,' say digital signage investors and network owners
10/05/2007: Digital signage project management, installation and systems integration tips

September

09/30/2007: Five seconds of fame: Digital signage as a Sippable Medium
09/21/2007: Digital signage tips from an unlikely source: Reality TV
09/15/2007: A new look at the costs of digital signage networks and content
09/06/2007: CBS makes a land grab, buys SignStorey for $71.5M

August

08/30/2007: Sharpen your digital signage skills with 'Lighting Up the Aisle'
08/24/2007: Wal-Mart, Televisa share 7 secrets to digital signage success
08/16/2007: Improving kiosk security: PCI, PABP and 4 lessons from the TJX fiasco
08/09/2007: Use templates for cheap, quick digital signage ad customization
08/02/2007: What private label brands can teach us about in-store marketing

July

07/26/2007: NBC Universal picks a digital signage advertising model - but is it the right one?
07/18/2007: Digital signage advertising tips from TiVo
07/11/2007: Grab viewers' attention with the right content and context, MEC says
07/03/2007: Building brands at retail: Is digital signage a good fit?

June

06/25/2007: Improving retail media with tips from the online video world
06/18/2007: Nike's Pat Hellberg says: Let's fix our digital signage content
06/12/2007: Making great digital signage content: Lessons from TV and print
06/04/2007: Can you count on having a captive audience?

May

05/26/2007: The captive audience conundrum
05/19/2007: Digital Signage Expo asks: How do we measure ad-based networks?
05/08/2007: Use shopper-centric insights to drive in-store success, HUB says

April

04/30/2007: In-store media and the Net Promoter Score: Optimizing for the ultimate question
04/18/2007: Visual clutter discussion puts content creators in the hot seat
04/11/2007: Marketers seek integration and accountability at once
04/02/2007: Could showing live TV on your digital signs be illegal?

March

03/26/2007: Optimizing your in-store media for pre-shoppers
03/17/2007: Who will bring user-generated content to out-of-home media?
03/11/2007: Can user-generated content find a home on digital signage?
03/02/2007: Integrating retail media with your multi-channel marketing

February

02/21/2007: Digital signage networks: Public service networks
02/13/2007: Digital signage networks: Advertising-supported networks
02/06/2007: Digital signage networks: private label merchandising networks

January

01/30/2007: Digital signage networks: experience, branding and private label networks
01/23/2007: Google, Cisco, and Microsoft chase digital signage market
01/15/2007: Google wants to run your digital signage network, patent says
01/08/2007: When does TV become digital signage?

2006

December

12/28/2006: Retail media: An industry searching for validation?
12/15/2006: Interactive retail tools improve recall, but spur false memories
12/07/2006: Will VNU's new metrics help promote in-store marketing growth?

November

11/30/2006: Making an emotional appeal with in-store media
11/17/2006: Focus on shopper marketing to improve store experience, ROI
11/09/2006: Controversy over the cost of retail digital signage
11/03/2006: An updated budget for digital signage and in-store TV systems

October

10/27/2006: Teens want a faster, more enjoyable retail experience
10/19/2006: Five visual merchandising tips for your in-store network
10/12/2006: YouTube gives Google a killer app for digital signage displays
10/05/2006: Retail media measurement: can stores become a mass medium?

September

09/29/2006: Five key lessons from the At-Retail Media Conference and Expo
09/20/2006: In-store advertising: Should psychographic studies play a role?
09/13/2006: Why more stores should run shopper marketing experiments
09/06/2006: Wal-Mart and Saatchi X to rethink the store experience

August

08/30/2006: Retail TV is effective, says Nielsen in-store media study
08/23/2006: Mall signage goes digital with OnSpot, Adspace
08/15/2006: At-retail media survey shows promise for in-store marketing
08/09/2006: eBay's ad auction may show the future of at-retail media sales
08/02/2006: Self-checkout systems may reduce impulse purchases

July

07/26/2006: Out of Home Video Advertising Bureau to promote in-store TV
07/18/2006: Agencies, brands experiment with retail and alternative media
07/13/2006: Will retailers bring self-checkout kiosks to every aisle?
07/04/2006: Will cost-per-action ads find a home in the retail store?

June

06/24/2006: The debate continues: How do we measure retail media?
06/17/2006: POPAI study to measure in-store ads - even without Wal-Mart, P&G
06/12/2006: Increased ad spending bodes well for digital signage operators
06/03/2006: Proven methods for tracking your at-retail media network

May

05/26/2006: Will Google's new video ads find their way onto digital signs?
05/19/2006: New Media Vandalism: Don't Be a Victim of the TV-B-Gone
05/13/2006: Publicis and Simon Bringing OnSpot Digital Signage to US Malls
05/06/2006: Wal-Mart: In-Store Media is the Most Important Channel

April

04/28/2006: Media Planning and Measurement: Implications for In-Store Media
04/22/2006: Where do ad agencies stand with at-retail media?
04/07/2006: Experts Respond: In-Store Ads Hardly a 'Waste of Money'

March

03/28/2006: In-Store Media Networks: Does ROI Matter?
03/20/2006: Can POS and AV integrators make the leap to digital merchandising?
03/13/2006: Do In-Store Checkout TV Channels Work?
03/04/2006: IBM Anyplace Kiosk and other all-in-one hardware solutions come into their prime

February

02/25/2006: Laura Davis-Taylor responds to digital media network article
02/17/2006: Growing list of retailers deploy a digital media network
02/11/2006: Arbitron study finds shoppers receptive to retail media networks
02/03/2006: The Digital Signage Content Strategies Summit: Five key points

January

01/30/2006: Analyzing a Digital Signage Pilot - Home Furnishings Store
01/23/2006: Analyzing Digital Signage Pilots - The Clothing and Soft Goods Retailer
01/17/2006: Analyzing Digital Signage Pilots - The Grocery Store
01/07/2006: Tesco's digital signage advertising network may be struggling
01/02/2006: Using ongoing marketing and training to make your digital retailing program successful in 2006

2005

December

12/19/2005: How digital retailing can enhance your Shopping Trip Management strategy
12/09/2005: Is Wal-Mart's in-store TV network really more effective than TV?
12/05/2005: Experts weigh in: 6 rules for maximizing ROI on your self-service kiosk network

November

11/21/2005: Where the shoppers are: Using store traffic patterns to optimize your digital sign placement
11/11/2005: CompUSA's in-store TV network produces strong sales lift, competitive CPM
11/04/2005: Are shoppers turned off by instore TV networks?

October

10/28/2005: POPAI introduces Digital Signage Standards
10/21/2005: Building a Successful Digital Signage Team: Sales and Marketing
10/17/2005: Building a Successful Digital Signage Team - Business and Finance
10/10/2005: Using in-store advertising to win the First Moment of Truth (FMOT)
10/05/2005: Building a Successful Digital Signage Team - Creative Services and Merchandising

September

09/26/2005: Building a Successful Digital Signage Team - Technology and Operations
09/19/2005: Building a Successful Digital Signage Team - Introduction
09/12/2005: Is your kiosk or digital signage provider prepared for disasters -- and are you?
09/06/2005: More digital signage perspectives: praise and criticism for the industry

August

08/29/2005: Bridging out-of-home advertising and direct marketing with digital signs and kiosks
08/22/2005: Kroger launches digital signage / in-store TV network
08/16/2005: POPAI and Other Trade Groups Pursue Digital Retailing Initiatives
08/09/2005: Measuring the impact of dynamic digital signs and interactive kiosks
08/02/2005: What does PRN's sale to Thomson mean for the digital signage industry?

July

07/27/2005: Big news in digital signage acquisitions and IPOs
07/25/2005: Digital signage firm Focus Media doing well on the public market
07/20/2005: Will new IPTV and TiVo ad formats challenge digital sign advertising?
07/15/2005: Narrowcast network owners await live feeds from CBS Broadband News
07/11/2005: Ad Execs Excited by Digital Media Networks

June

06/30/2005: Digital Signage in Grocery Stores Has Room For Improvement, Says WPP Research Firm
06/27/2005: Digital Signage for the Professional AV Integrator
06/15/2005: Digital Media Networks Catching on Fast, According to UK Researchers
06/10/2005: Are small form factor PCs the right choice for your digital signage or kiosk network?

May

05/31/2005: Does POP advertising really impact 75% of in-store purchase decisions?
05/20/2005: Pushback Against Kiosks and Narrowcast Networks
05/12/2005: Digital Retailing Expo 2005
05/05/2005: Syndicating content to your kiosk or digital sign network
05/01/2005: Calculating Digital Signage ROI: Managing Expectations

April

04/15/2005: Calculating Digital Signage ROI: Methods to Gather your Data
04/07/2005: Calculating Digital Signage ROI: 3 Metrics that Matter

March

03/30/2005: Calculating Digital Signage ROI: Understanding the Limits of Your Data
03/21/2005: What does Clarity's Acquisition of CoolSign Software Mean for the Digital Signage Industry?
03/16/2005: Calculating Digital Signage ROI: The Ground Rules
03/09/2005: Web-Enabled ATMs: What Could Possibly go Wrong?
03/04/2005: BT Showcases Kiosk and Digital Sign Technology in Store of the Future Concept

February

02/28/2005: Digital Media Network Survey
02/21/2005: WalMart TV to get a Facelift
02/18/2005: Retail Television Networks Coming of Age
02/15/2005: Securing your Interactive Kiosks and Digital Signs
02/11/2005: Tiny Projector Promises Bigger Kiosks, Cheaper Digital Signs
02/08/2005: Stay up-to-date with digital signage news
02/03/2005: ANA Predictions Suggest Good Things for Digital Retailing

January

01/28/2005: Make your Kiosks and Digital Signs Smarter, Friendlier
01/23/2005: Digital Signage Market Statistics
01/17/2005: How much influence should digital media networks have?
01/12/2005: Windows Digital Signs Show the Blue Screen of Death
01/09/2005: Digital Retailing Technologies for the New Year
01/03/2005: Digital Retailing Content Encoding

2004

December

12/29/2004: Signs of Consolidation in the Digital Signage Software Space?
12/15/2004: Retail Digital Signage - It's ALL about the content!
12/08/2004: Budgeting for an Interactive Kiosk Project
12/05/2004: Retail Digital Signage Explosion!

November

11/30/2004: What Digital Merchandisers Need to Know about the Intellectual Property Protection Act
11/23/2004: Get your Digital Retailing Budgets in Order Now!
11/18/2004: Digital Signage for AV Integrators, and the Dynamic Signage Consortium
11/14/2004: TiVo Users Have Advertisers Thinking
11/08/2004: New Digital Marketing Conferences and Tradeshows on the Horizon
11/04/2004: Project Scope for your Interactive Kiosks and Digital Signs: Avoid Feature Creep!

October

10/28/2004: Optimize Your Digital Signage Text Size, Comprehension and Readability
10/26/2004: Digital Sign Owners Beware the TV-B-Gone
10/21/2004: Digital Signage -- Coming to a Backpack Near You?
10/18/2004: IBM's Shopping Buddy: A Kiosk on Wheels
10/16/2004: Electronic Billboard Pros, Cons and Safety Information
10/13/2004: Digital Signage Owners Could Learn from Clear Channel Advertising Changes
10/07/2004: A New Kiosk and Digital Signage Trade Show & Conference: The At-Retail Media Expo
10/03/2004: Digital Signage Statistics Suggest Digital Signs Better for Recall than TV

September

09/28/2004: Digital Retailing Expo
09/25/2004: The Kiosk Show
09/22/2004: More Diebold voting kiosk news
09/19/2004: Digital Retailing Busy Season, and Digital Merchandising Projects
09/13/2004: Budgeting for a Digital Sign or Electronic Sign Network
09/06/2004: Digital Display Network Technology and Disaster Preparedness
09/02/2004: Networked Digital Signage and Kiosks: Why you NEED Remote Management

August

08/28/2004: Electronic Digital Signage (EDS) - It's a Sign of the Times
08/25/2004: A Call to Action for your Kiosks and Digital Signs
08/20/2004: Tech Support Options for Kiosk and Digital Signage Deployments
08/16/2004: Dynamic digital signage drives sales, improves brand recognition, says research firm
08/13/2004: Plan ahead for your next interactive kiosk or dynamic digital signage installation
08/07/2004: Digital Retailing, Digital Merchandising, Visual Retailing, or Something Else?
08/05/2004: Staples sales staff has kiosk appreciation: all eyes turn to Office Depot
08/03/2004: If you use Internet Explorer, please read this!

July

07/31/2004: Avoiding Common Kiosk and Digital Signage Project Pitfalls
07/28/2004: Miami-Dade loses touchscreen voting information
07/27/2004: Weblog linked from WireSpring.com
07/26/2004: Movement in the Kiosk Marketplace, despite the Diebold Debacle
07/23/2004: FireCast and the open source argument for kiosks and digital signs
07/18/2004: Testing a new system
07/15/2004: The Digital Retail Expo
07/09/2004: Alternatives to traditional kiosk and digital signage displays
07/08/2004: Kiosks and Digital Signage at the Tipping Point

June

06/28/2004: Digital Signage Terms Glossary
06/25/2004: Useful Tools for Digital Signage
06/17/2004: E-Voting Still Not Ready for Prime-Time
06/13/2004: Hardware vs. Software for Digital Signage Solutions
06/06/2004: FireCast Digital Signs at InfoComm
06/01/2004: iFuel goes live!

May

05/24/2004: How and Why announces a new Digital Signage Study
05/23/2004: PRN: A Digital Signage IPO Story
05/19/2004: Digital Signage Software Goes Mainstream!
05/13/2004: Optimal Digital Sign Layout
05/07/2004: Digital Signs and the Build versus Buy Scenario

April

04/29/2004: Making the case for single-purpose digital signage players
04/22/2004: Kiosk and Digital Signage News from Around the Net
04/17/2004: The question of Linux vs. Windows for Kiosks and Digital Signage
04/14/2004: Clear Channel getting into the digital signage business
04/12/2004: More Internet and Kiosk Voting News
04/08/2004: Doing a CD burning kiosk the right way
04/06/2004: The Remarkable Economics of Flat-Panel Displays

March

03/29/2004: Google Search Gets Better, and Little Digital Signs
03/25/2004: When is a sign not a sign...?
03/22/2004: Early Thoughts on the Digital Signage Market
03/19/2004: A new digital signage news site
03/18/2004: FireCast and Narrowcasting, or Digital Signage
03/16/2004: Convergence of Kiosk and Digital Signage Technologies
03/13/2004: The beginnings of a digital signage industry organization
03/08/2004: What big fish?
03/06/2004: More good news for Linux... maybe
03/04/2004: Voting Kiosks and Super Tuesday
03/03/2004: More from the world of search engines
03/01/2004: I plan on deploying 10,000...

February

02/27/2004: News from the kiosk front.
02/27/2004: Wanted: A few good engineers
02/26/2004: News from the tech front, and how it relates to FireCast
02/25/2004: Insight into Google
02/24/2004: Other digital signage blogs
02/23/2004: Testing RSS Syndication
02/23/2004: Other Kiosk Blog Sites on the Web
02/20/2004: Googling for Fun and Profit
02/19/2004: A new hope...
02/19/2004: Distilling the industry
02/18/2004: First Post!

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