The Digital Retail Expo
Author: Bill Gerba on 2004-07-15 22:26:00
Somewhat recently it was brought to my attention that a new
tradeshow/convention for hi-tech retail applications has been put
together by
ExpoNation, the tradeshow producers who brought us such classics as
the Retail Construction Expo, and
the LightShow. Their newest creation, the
Digital Retailing Expo
focuses specifically on high-tech store fixtures, interactive kiosks
and digital signage displays. It will be held on October 11 and 12 at
the Moscone Center in San Francisco.
It's sort of
interesting to watch a new tradeshow come to be. When I first found out
about this show, its sole corporate sponsor was
Convergent Media Systems, a well known consulting company in the digital signage arena, with projects underway in
Borders Books and
Advance Auto Parts. At the time, the exhibitor roster I think had about 6 companies listed. Today, the show is additionally backed by
ActiveLight,
a plasma TV reseller trying to find some place to add value to digital
signage deals. The fit is natural, since Active Light does sell a good
number of plasmas and related things into the retail sector, and they
do rep a number of respectable digital signage products,
FireCast kiosk and digital signage software
included. The display roster is now up to 14. It's not a big show by
any stretch -- I think the Moscone center could hold around 200 times
that number of exhibitors -- but it has enough traction to see its way
through this year.
I'll be particularly interested to
see if it makes a return next year, though, as that would indicate that
there is ongoing interest from sellers and buyers alike in this
emerging market. Tradeshows serve as telltales for their represented
industries, varying in size and venue to fit the needs and state of the
vendors, exhibitors and customers (when there are any) attending. This
year's show will be a good shake-out, but I think that next year's will
be the one to watch.
More links:
http://www.digitalproducer.com/articles/viewarticle.jsp?id=26779 http://www.digitalretailingexpo.com/news.asp http://press.xtvworld.com/modules.php?name=News&file=article&sid=547
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