Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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WireSpring BlogDigital Signage for AV Integrators, and the Dynamic Signage ConsortiumAuthor: Bill Gerba on 2004-11-18 18:28:47 I came across a nice Digital Signage Primer article at the Digital Media Net Forums talking about some of the ups and downs of the industry. Unlike a lot of the press being generated from industry insiders (WireSpring aside, of course :), I find this primer to be more or less free of hype, and it takes a fairly critical look at things like business models, infrastructure needs, and use cases for different digital sign networks. I think they do put too much emphasis on hardware-based solutions, but given that the site is geared towards A/V professionals, I can understand that. Also, given the complexity of a lot of the software options out there (versus, say, our FireCast digital signage software, which takes 6 minutes and 3 mouse clicks to install) I think that a lot of A/V integrators who have tried to set up digital signage systems in the past may still have bad memories.I also came across a website for the Dynamic Signage Consortium, which I'm surprised I haven't seen before. But maybe it's just really new, since right now it appears to be little more than a collection of headlines and PR blurbs culled from industry sources, and a news feed from Kiosk Marketplace. Maybe it will pick up where D3 Magazine left off, since that site doesn't appear to be doing anything anymore. Still, I'm wary of new industry organizations who charge a membership fee for a nebulous set of features and services that they may or may not be able to provide. Perhaps I'm being too harsh, but you can judge for yourself by reading through their membership benefits. Comments (0)
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Previous Article: TiVo Users Have Advertisers Thinking Next Article: Get your Digital Retailing Budgets in Order Now! Front page of dynamic digital signage and interactive kiosks journal LEGAL STUFF: The WireSpring Blog is written by Bill Gerba but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All blog articles are copyright © 2004-2008 William F. Gerba or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no blog content may be reproduced, in whole or in part, without WireSpring's express written consent.
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We created this journal to help share useful info about digital signage and self-service kiosk projects. Our articles typically focus on project planning, industry research, ROI analysis, and high-profile deployments. We post new, original articles about once a week.
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Bill Gerba is CEO of WireSpring and maintains an active role in the digital signage and self-service kiosk industries. An industry advocate since 2000, Bill is the chairman of POPAI's Digital Signage Awards and a member of the group's Education and Advocacy Committees. He is a frequent speaker at industry conferences (including the Digital Signage Expo) and has been featured in numerous publications. If you would like Bill to provide feedback for a story you're working on, or you want him to speak at your event, please contact us.
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