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Digital Signage from WireSpring

LCD screen in a retail store

What is digital signage?

Digital signage refers to electronically controlled signs that you can update on-the-fly. You can change the content quickly and inexpensively, and deliver targeted messages to many displays at once. These dynamic displays are often used to present a custom-tailored mix of informational and advertising content, including product promotions, timely news, and upcoming events.

Digital signs are frequently mounted on a wall, ceiling, shelf, or endcap within a crowded public venue. In order to make the displays stand out, these networks were early adopters of large-screen LCDs, plasma monitors, front/rear projectors, organic LED (OLED), and holographic and 3D imaging.

How much does it cost?

In addition to the Digital Signage Cost Estimates and Price Guidelines that we publish every year, WireSpring also offers a handy cost calculator:

3 tips before you get started

Before you begin a project, you should be aware of a few things:

The typical digital sign will cost you about $3,511 over 3 years.

Careful planning and project management are essential for a smooth deployment.

Without compelling content, no amount of hardware or software will help you achieve your goals.

5 steps to a successful deployment

Sample screen layout

In our experience, following these 5 steps will make your life a lot easier:

1. Pick a solid business model. How will the screens contribute value to your organization?

2. Identify your goals and ROI metrics. How will success be measured?

3. Surround yourself with a solid team. What sort of people do you need to execute your plan?

4. Avoid common pitfalls. Which challenges have similar networks already overcome?

5. Make sure your content is engaging. How will you attract and retain viewers?

Get more info about what makes a project succeed or fail and how to design great content in our blog.

Where can you go for help?

WireSpring has helped hundreds of customers achieve success, and we'd love to work with you.

Learn about FireCast Digital Signage EasyStart, our easy and affordable system designed for smaller projects and FireCast Enterprise, our solution for larger digital signage networks.