Digital Signage from WireSpring

Looking for an easy and affordable digital signage system with no monthly fees? Check out FireCast Digital Signage EasyStart, our new solution designed for smaller projects.

What is digital signage? In short, it refers to electronically controlled signs that you can update on-the-fly, without having to touch the physical sign itself. You can change the content quickly and inexpensively, and deliver targeted messages to hundreds or thousands of displays at once.

LCD screen in a retail store

These dynamic displays are often used to present a custom-tailored mix of informational and advertising content, including product promotions, timely news, and upcoming events.

Digital signs are frequently located in crowded public venues, so the screens and content need to stand out. Accordingly, these networks were early adopters of large-screen LCDs, plasma monitors, front/rear projectors, organic LED (OLED), and holographic and 3D imaging technologies. For very simple applications, a digital sign might simply be a scrolling message board, but even those devices can display basic graphics and animation.

Most digital signs are mounted on a wall, ceiling, shelf, or endcap, but the creative use of display technologies has led to innovations like polarized projection film. This lets you project high-contrast images onto store windows or displays that appear to float in mid-air.

Looking for software and media players?

Learn about our FireCast product line for digital signage networks.

3 tips before you get started

Before you begin a project, you should be aware of a few things:

The typical digital sign will cost you about $6,000 over 3 years, not including content creation.

(More info about digital signage costs)

Careful planning and project management are essential for a smooth deployment.

(More info about the ecosystem of digital signage)

Without compelling content, no amount of hardware or software will help you achieve your goals.

(More info about creating digital signage content)

5 steps to a successful deployment

In our experience, following these 5 steps will make your life a lot easier:

Sample screen layout

1. Pick a solid business model. How will the screens contribute value to your organization?

2. Identify your goals and ROI metrics. How will success be measured?

3. Surround yourself with a solid team. What sort of people do you need to execute your plan?

4. Avoid common pitfalls. Which challenges have similar networks already overcome?

5. Make sure your content is engaging. How will you attract and retain viewers?

Get more info about what makes a project succeed or fail and how to design great content in our blog.

Where can you go for help?

WireSpring has helped hundreds of clients achieve success, and we'd love to work with you.

Learn about our FireCast product line for digital signage networks.

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