Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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WireSpring BlogDigital Signage -- Coming to a Backpack Near You?Author: Bill Gerba on 2004-10-21 21:33:59 As one of my coworkers said upon reading this article, it was only a matter of time...While wearable computers are nothing new, and I've even seen prototype systems from companies who paid employees to walk around malls and shopping centers with LCD panels strapped to their fronts and backs (I'm not kidding -- some were running our FireCast digital signage software), this is the first time that I've seen a wearable digital billboard pushed as a fashion accessory. Granted, I'm not surprised that it was invented in the same land as the amazing Gameboy boots, which also have a (limited but amusing) potential for digital signage (though perhaps not under the captive audience network model). Still, though, with so many people currently paying for the privilege of advertising major brands like Nike, Old Navy, Gucci, etc., I'm forced to wonder if the idea of using wearable digital signs has a chance of taking off from a business perspective. The technology isn' there yet, but it will be shortly. And if a business model is found, somebody is going to exploit it. Besides, what fashionable young teenager wouldn't want to draw attention to themselves, pimp their favorite brands, play with cool gadgets, and maybe even make a few bucks at the same time? Comments (0)
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Previous Article: IBM's Shopping Buddy: A Kiosk on Wheels Next Article: Digital Sign Owners Beware the TV-B-Gone Front page of dynamic digital signage and interactive kiosks journal LEGAL STUFF: The WireSpring Blog is written by Bill Gerba but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All blog articles are copyright © 2004-2008 William F. Gerba or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no blog content may be reproduced, in whole or in part, without WireSpring's express written consent.
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What's this page about?
We created this journal to help share useful info about digital signage and self-service kiosk projects. Our articles typically focus on project planning, industry research, ROI analysis, and high-profile deployments. We post new, original articles about once a week.
Who's the author?
Bill Gerba is CEO of WireSpring and maintains an active role in the digital signage and self-service kiosk industries. An industry advocate since 2000, Bill is the chairman of POPAI's Digital Signage Awards and a member of the group's Education and Advocacy Committees. He is a frequent speaker at industry conferences (including the Digital Signage Expo) and has been featured in numerous publications. If you would like Bill to provide feedback for a story you're working on, or you want him to speak at your event, please contact us.
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