Hardware, software and expert advice for digital signage and kiosks
 Home Products Solutions Blog Support Company News Contact
Customer Login 
Digital Signage Insider SignageWire
Latest Articles Full Article List

The Digital Signage Insider
WireSpring's blog featuring tips and analysis from a team of industry experts

Digital Signage -- Coming to a Backpack Near You?

Author: Bill Gerba on 2004-10-21 21:33:59

 As one of my coworkers said upon reading this article, it was only a matter of time...

While wearable computers are nothing new, and I've even seen prototype systems from companies who paid employees to walk around malls and shopping centers with LCD panels strapped to their fronts and backs (I'm not kidding -- some were running our FireCast digital signage software), this is the first time that I've seen a wearable digital billboard pushed as a fashion accessory.  Granted, I'm not surprised that it was invented in the same land as the amazing Gameboy boots, which also have a (limited but amusing) potential for digital signage (though perhaps not under the captive audience network model).  Still, though, with so many people currently paying for the privilege of advertising major brands like Nike, Old Navy, Gucci, etc., I'm forced to wonder if the idea of using wearable digital signs has a chance of taking off from a business perspective.  The technology isn' there yet, but it will be shortly.  And if a business model is found, somebody is going to exploit it.  Besides, what fashionable young teenager wouldn't want to draw attention to themselves, pimp their favorite brands, play with cool gadgets, and maybe even make a few bucks at the same time?


Comments (0)

rss Subscribe to comments for this article | Trackback


Leave a Comment

Name:
Email Address:
(required but won't be shown)
Website:
Comment:
(max 2000 characters)
Are you a human? If so, uncheck this box:



Previous Article: IBM's Shopping Buddy: A Kiosk on Wheels
Next Article: Digital Sign Owners Beware the TV-B-Gone

Front page of Digital Signage Insider Blog

LEGAL STUFF: The Digital Signage Insider is written by multiple authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All articles are copyright © 2004-2012 by their respective author. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2012 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no articles may be reproduced, in whole or in part, without WireSpring's express written consent.

rss

About this blog
WireSpring provides hardware, software and services for digital signage and kiosk projects. But this blog is a labor of love. Our posts cover everything from case studies to creative briefs, and we post new articles about once a week.

Editorial policy:

Article topics are selected by our writers and editors, with the goal of providing objective and useful information to the entire digital signage industry. This means covering a lot of projects that have nothing to do with WireSpring's products, and we're fine with that. Whenever we mention a project that WireSpring is directly involved in, we'll be sure to provide appropriate disclosure in the text. If you'd like to suggest a topic for a future article, feel free to leave a comment or contact us. We don't take very kindly to PR spam, so please review our past articles before contacting us to verify that what you're planning to send is a good fit for our audience.

Questions?  Start a live chat • Call us at (800) 989-9269 or +1 (954) 548-3300 • Get pricing and trial info
Copyright © 2000-2012 WireSpring Technologies, Inc. All rights reserved. Except as provided in our Republishing and Syndication Policy, no content on this website may be reproduced, in whole or in part, without our express written consent. View our privacy and legal info.