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WireSpring's blog featuring tips and analysis from a team of industry experts

Digital Signage -- Coming to a Backpack Near You?

Author: Bill Gerba on 2004-10-21 21:33:59

 As one of my coworkers said upon reading this article, it was only a matter of time...

While wearable computers are nothing new, and I've even seen prototype systems from companies who paid employees to walk around malls and shopping centers with LCD panels strapped to their fronts and backs (I'm not kidding -- some were running our FireCast digital signage software), this is the first time that I've seen a wearable digital billboard pushed as a fashion accessory.  Granted, I'm not surprised that it was invented in the same land as the amazing Gameboy boots, which also have a (limited but amusing) potential for digital signage (though perhaps not under the captive audience network model).  Still, though, with so many people currently paying for the privilege of advertising major brands like Nike, Old Navy, Gucci, etc., I'm forced to wonder if the idea of using wearable digital signs has a chance of taking off from a business perspective.  The technology isn' there yet, but it will be shortly.  And if a business model is found, somebody is going to exploit it.  Besides, what fashionable young teenager wouldn't want to draw attention to themselves, pimp their favorite brands, play with cool gadgets, and maybe even make a few bucks at the same time?


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