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How and Why announces a new Digital Signage Study

Author: Bill Gerba on 2004-05-24 09:31:00

 According to aka.tv, the How and Why media consultants, have just published a press release and whitepaper on a study done on Captive Audience Networks (otherwise known as narrowcasting networks or digital signage networks) on malls in the U.K. The results are interesting, particularly the observation that, "the presence of the network is likely to increase overall like-for-like sales by 1.5% across The Mall."

The are other interesting conclusions about the most effective types of content, sign placement, and other things critical to the deployment of a digital signage network, so I highly recommend you download and read the whitepaper.

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