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How and Why announces a new Digital Signage Study

Author: Bill Gerba on 2004-05-24 09:31:00

 According to aka.tv, the How and Why media consultants, have just published a press release and whitepaper on a study done on Captive Audience Networks (otherwise known as narrowcasting networks or digital signage networks) on malls in the U.K. The results are interesting, particularly the observation that, "the presence of the network is likely to increase overall like-for-like sales by 1.5% across The Mall."

The are other interesting conclusions about the most effective types of content, sign placement, and other things critical to the deployment of a digital signage network, so I highly recommend you download and read the whitepaper.

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LEGAL STUFF: The WireSpring Blog is written by Bill Gerba but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All blog articles are copyright © 2004-2008 William F. Gerba or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no blog content may be reproduced, in whole or in part, without WireSpring's express written consent.

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