Transit, Transportation, and Travel
Use digital signage and self-service kiosks to keep travelers informed, make the trip more enjoyable, and reduce waiting times
People are traveling more than ever, but the logistics of getting from point A to point B
can be stressful for travelers and costly for transit providers. Using digital signage and kiosks,
you can make travelers more satisfied with their experience, while reducing the costs associated with
ticketing and other transactions. Some applications include:
Arrival/Departure and Weather/News Displays:
Airport flight information display systems that show arrival and departure times have been around for decades.
In recent years, some enterprising
airports, rail stations, and bus depots have upgraded these screens to show real-time information on trip delays, weather,
news and sports coverage, stock market updates, and other information that passengers might want. These next-generation
displays can reduce the workload for staff members (since fewer travelers are asking them for schedule updates),
and also cut down on the perceived waiting time for passengers. In some cases, advertising time is sold to marketers
who want to reach travelers. For example, a restaurant in New York might advertise in airports nationwide, but only
at the gates that have flights heading to New York.
In-Vehicle Displays:
Although today's travelers are probably most familiar with the in-seat entertainment provided by select airlines,
there are benefits to placing in-vehicle displays in taxis, buses, and trains as well. In addition to giving travelers
something to watch while on the trip, these displays can show updated status for mass transit vehicles
(e.g. time to destination), ads for local or national marketers, and branding messages related to the carrier
or public transportation provider itself. In the case of
taxis and airlines, where there is generally one screen per passenger, the viewer might even use a touchscreen
to control which content they see, order airline snacks, and pay for taxi fares.
Ticketing, Check-In and Wayfinding Kiosks:
Make it easy for travelers to purchase tickets, check-in for travel, and locate where to board planes, rail, and buses
-- all using a touchscreen interface. These functions may all be provided by the same interactive kiosk,
or split up into separate devices like automated ticketing machines, check-in kiosks, and tourism info centers.
Wayfinding kiosks can also be helpful for people who are meeting travelers
at the airport, locating baggage claim and connecting gates, or visiting a metro transit facility for the first time.
Here are some articles on these topics:
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