Electronic Billboards & Electronic Signs

How large computerized displays are changing the out-of-home advertising landscape

Electronic billboards and electronic signs are most common in major cities such as Las Vegas, New York and Tokyo, where large-format electronic signs deliver advertising and TV content to passers-by. Although the display technologies may vary widely, electronic signs and billboards all require some type of content source to generate the images on the display. Depending on regulatory and technical considerations, this content may be a series of static slides, or a sequence of broadcast-quality video and animation.

As new display technologies continue to lower the cost and improve the visual impact of electronic billboards and signs, it is likely that these displays will begin to replace various types of static signs and billboards, both in roadside and other applications. Considering the geographically dispersed nature of most billboard deployments, an electronic billboard or electronic sign solution should include remote scheduling software that makes it easy to change content on one digital billboard, a group of digital billboards, or the entire digital sign network simultaneously.

Electronic billboards and electronic signs frequently utilize LED or rear-projection displays to present location-specific advertising messages that change throughout the day. Unlike indoor displays, there are often important regulatory and zoning considerations that may impact the size and placement of outdoor electronic display networks, as some cities consider them to be a dangerous distraction to drivers.

While WireSpring offers a powerful software package for controlling electronic billboards, we don't actually sell the signs themselves. Instead, we partner with a number of leading vendors to help meet our customers' needs.

Here are some articles that you might find useful:

• Electronic billboard pros, cons and safety information
• Optimize your digital signage text size, comprehension and readability
• Visual clutter discussion puts content creators in the hot seat