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WireSpring BlogRetail Digital Signage Explosion!Author: Bill Gerba on 2004-12-05 15:04:08 As I mentioned a few weeks ago (in Get your Digital Retailing Budgets in Order Now!), the holiday season is a great time to check out the latest digital retailing experiments being done by your customers, potential customers, and competitors. I did an informal survey of the retail landscape this weekend by visiting the Coral Square Mall, which is a Simon property. Coral Square is probably a mid-tier mall, both in terms of size and quality, and is located in the largely middle class community of Coral Springs, FL. There are three anchor properties, Sears, Burdines (now Burdines-Macys), and Dillards, and probably around 150 other stores and freestanding pavilions inside. What was amazing to me was the number of stores trying out some digital signage initiative. I would estimate that around 70-75% of clothing retailers had digital signage either in their store windows or inside their stores. The content ranged from a simple slideshow of product images to mixes of music videos, fashion news and other entertainment content. A few observations about these:
This, to me, represents a huge opportunity for digital signage integrators who can convert the existing networks to networked digital signage and help customers exploit the many benefits of this technology. As always, I'll shamelessly promote WireSpring's own FireCast digital signage software as the best choice for your next digital signage project, whether converting over from a legacy system, or starting from scratch! Comments (0)
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Leave a CommentPrevious Article: What Digital Merchandisers Need to Know about the Intellectual Property Protection Act Next Article: Budgeting for an Interactive Kiosk Project Front page of dynamic digital signage and interactive kiosks journal LEGAL STUFF: The WireSpring Blog is written by Bill Gerba but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All blog articles are copyright © 2004-2008 William F. Gerba or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no blog content may be reproduced, in whole or in part, without WireSpring's express written consent.
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We created this journal to help share useful info about digital signage and self-service kiosk projects. Our articles typically focus on project planning, industry research, ROI analysis, and high-profile deployments. We post new, original articles about once a week.
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Bill Gerba is CEO of WireSpring and maintains an active role in the digital signage and self-service kiosk industries. An industry advocate since 2000, Bill is the chairman of POPAI's Digital Signage Awards and a member of the group's Education and Advocacy Committees. He is a frequent speaker at industry conferences (including the Digital Signage Expo) and has been featured in numerous publications. If you would like Bill to provide feedback for a story you're working on, or you want him to speak at your event, please contact us.
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