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Hang screens. Connect screens to Internet. Sell screen time to interested parties. It all sounds so easy, right? Yet while we've all heard a thousand variations on this theme, time and the free market have rendered 99% of them dead and gone. Now if we were in a normal industry, that kind of failure rate might make us step back and re-examine the overall feasibility of the screen time model. But instead, it seems as if the number of people trying out new (and often wacky) sales and business models has been accelerating, fueled by the remnants of failed digital signage companies. From time to time, I think I'm getting caught up in the movement too. Whereas at one point I'd pick out many of these freakishly outlandish sales pitches and dismiss them out-of-hand, these days I find myself thinking "Gee, I haven't heard that one before. Maybe that means it could work..."...
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For the most part, I've noticed that when we're selling kit to a client who's going to install and operate their own digital signage network, they don't really give the media player hardware a second thought. As long as the price is right, it's small enough, and it has a good warranty (and really, just as long as the price is right), it's good enough for them. Then there are the channel partners. Whether they call themselves distributors, resellers or VARs, they all seem to fall into one of two distinct categories: "Magicians" and "Technicians"....
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