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For small networks:
EasyStart is the affordable and easy-to-use solution for projects with just a few digital signs or interactive kiosks.
It's also great for digital menu boards, electronic billboards and video walls.
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For larger networks:
Our enterprise product line provides centralized content management, on-the-fly reporting tools, and remote diagnostics for large networks of digital signs and kiosks.
Customers use it in retail, out-of-home advertising, corporate communications and other environments.
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Featuring articles by Bill Gerba and other industry experts, our blog focuses on the technology, sales, creative and business development aspects
of digital signage, digital out-of-home (DOOH) and interactive kiosk projects.
Learn how to:
• Budget for digital signage
• Calculate digital signage ROI
• Choose a business model
• Design effective digital signage content
• Or browse the archives for more tips and tricks
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Like many of you, I got an email from the Platt Retail Institute this week telling me that their latest quarterly report on the state of the market was available for purchase. Similar to some reports published by the DSF, the Platt report measures people's confidence levels about the current state of the digital signage market and its expected near-term growth. I like these kinds of things because they can offer a bit of perspective as to the overall health of the market. One thing I don't really like, though, is that it's very hard to gauge how accurate they are, and how they fluctuate over long periods of time. I'd like to do a little something to help correct that, but it also got me thinking about all of the other digital signage market statistics we hear thrown around. Specifically, I wondered, is there any way that we might use various research firms' numbers to keep them honest?...
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With Digital Signage Expo 2012 coming up, I've started working on my presentation, which is unabashedly titled "Everything you need to know about making digital signage content." Because I've figured out 100% of it. No, honest. OK, all kidding aside, this year's pitch is an amalgamation of past presentations on making effective digital signage content, refreshed with a dose of new research and recent content. Finding good content, though, can be tricky. Don't get me wrong -- there are hundreds of examples of pretty content out there on the web, and there's no shortage of designers out there who would be happy to show off their works to an eager audience. But finding effective content... now that's a different story, mostly because so few people actually know how (or if) their content is effective at all. Thankfully, just as I was preparing to harass some of my usual go-to people for examples of content that delivered results, British DOOH network Amscreen came to the rescue via a tweet. It seems they've been having a good year, and were eager to show off some of the content that helped get them there....
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