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Laura Davis-Taylor asks the following over at RetailWire:...
Continue reading: Is the digital profiling of in-store shoppers a recipe for privacy disaster?
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When we make a substantial change to a piece of content, we expect it to have an equally substantial effect on how the content is perceived by viewers. But if this relationship fails to hold, as we saw in last week's article about color, it can be rather confusing to decide what comes next. After all, agencies around the world spend countless hours making sure that their ads conform to brand style guides and best practices, matching fonts, colors and animated effects against a list of approved choices. Surely it's not all in vain, right? To some extent, I'd argue it is. While consistent visual design is important for presenting a unified face to consumers across multiple channels, the recommendations you see in the corporate style guide aren't necessarily the best ones for helping viewers notice and remember your message -- especially if your message is coming across on a medium or in a venue that wasn't considered when those best practices were first established....
Continue reading: Making great digital signage content: Use contrast to your advantage
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