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WireSpring provides software for remote content management, device management and analytics.
Our FireCast platform makes it easy to manage connected devices including
digital signage,
M2M systems and
touchscreen kiosks in
retail,
banking,
transit,
restaurants,
hotels,
offices,
healthcare and
education.
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FireCast EasyStart: For Smaller Digital Signage Projects
EasyStart is the affordable and easy-to-use solution for projects with just a few digital signs or touchscreen kiosks,
or when you don't need centralized management. It's also great for digital menu boards, electronic billboards and video walls.
Learn more
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FireCast Enterprise: For Large Networks of Digital Signs, M2M Systems and Connected Devices
FireCast Enterprise provides a centralized CMS, on-the-fly reporting and advanced customization for large networks
of digital signs, M2M systems and other connected devices running our Linux OS or third-party platforms.
Learn more
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More articles from our blog
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Dave Haynes, the DailyDOOH crew, and others have given a good deal of attention to the 2013 ISA International Sign Expo that was held in Las Vegas last week. As the world's largest show about signage, I'm actually a little surprised that there hasn't been more talk about it in our industry in the past. However, since the people who exhibit at that show have traditionally sold things like vinyl wraps or very large, expensive inkjet printers, most of us haven't spent much time focusing on it. This year, that seemed to change a bit, though to be honest, I'm not quite sure why....
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A while back, a colleague asked me to vet a business plan for an ad-funded digital signage network to be installed in a major US grocery chain. It had all of the "must haves" for such a network, including a good-sized pilot, plenty of screens in desirable DMAs, and a nod to social networking with some quasi-interactive content. In short, it looked like just about every other big-box or grocery chain network out there. That got me thinking: there have been lots of failures in the grocery space. LOTS. And there's currently a ton of mediocrity. But I have a hard time pointing towards anybody who has truly succeeded in making a great digital signage network for grocers. So when speaking with my colleague about past issues and my concerns about the plan, I laid out an alternate, best-case scenario that I thought would offer the greatest chance for long-term success. We've done these thought experiments with a number of customers over the years, in dozens of different industries. So if you find this sort of analysis useful (or at least entertaining), perhaps I'll make this type of article a regular feature on the blog....
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