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WireSpring BlogIs the digital profiling of in-store shoppers a recipe for privacy disaster?Author: WireSpring on 2008-05-07 08:23:07 Laura Davis-Taylor asks the following over at RetailWire:
Our take: WireSpring's Bill Gerba contributed a response to the question, as follows: The collection of the data is fine if a shopper has given consent to be tracked, but the logistics of keeping track of who has agreed and who hasn't in-store are very tough to solve right now, even if you use some kind of token or RFID-based system. The bigger problem is that retailers have proven more or less inept at data security, so any private information collected is virtually certain not to remain private for long. Retailers can't even keep credit card data safe. Why would we think they could do a better job with an even larger volume of data (and one without any current government oversight or industry regulation a'la PCI, no less)?Comments (0)
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Leave a CommentPrevious Article: Making great digital signage content: Use contrast to your advantage Next Article: Making great digital signage content: Motion, silhouettes and animation Front page of dynamic digital signage and interactive kiosks journal LEGAL STUFF: The WireSpring Blog is written by Bill Gerba but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All blog articles are copyright © 2004-2008 William F. Gerba or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no blog content may be reproduced, in whole or in part, without WireSpring's express written consent.
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What's this page about?
We created this journal to help share useful info on the digital signage and kiosk markets. Our articles typically focus on project planning, industry research, ROI analysis, and high-profile deployments. We post new, original articles about once a week.
Who's the author?
Bill Gerba is CEO of WireSpring and maintains an active role in the digital signage and self-service kiosk industries. An industry advocate since 2000, Bill is the chairman of POPAI's Digital Signage Awards and a member of the group's Education and Advocacy Committees. He is a frequent speaker at industry conferences (including the Digital Signage Expo) and has been featured in numerous publications. If you would like Bill to provide feedback for a story you're working on, or you want him to speak at your event, please contact us.
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