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Bill Gerba | CEO
As one of the original architects of the FireCast suite,
Bill Gerba is responsible for WireSpring's strategic
direction, including the ongoing evolution of the product
line. He is very active in the digital signage and self-service kiosk industries, and maintains the popular Dynamic Digital Signage and Interactive Kiosks Journal. Mr. Gerba has been featured in numerous publications and serves on key industry committees, including POPAI's Digital Signage Education and Advocacy Groups. Members of the press are encouraged to contact us if you would like feedback or quotes from him for upcoming stories.
Throughout his career, Mr. Gerba has focused on how technology can be used to improve the effectiveness of marketing and advertising initiatives.
Prior to WireSpring, he founded and operated
a successful media production company.
Mr. Gerba also served as an analyst
for the financial advisory firm Evensen Dodge, Inc.
and worked in the marketing division at Computer Associates
(NYSE: CA). He graduated Magna Cum Laude from
Duke University.
Jeremy Zaretzky | President
Jeremy Zaretzky manages WireSpring's general operations, with
a focus on ensuring world-class customer service and
technical support. Mr. Zaretzky has been an entrepreneur
since 1994, when he founded the graphic design company
ImagePro. In 1996, ImagePro evolved into MacBrilliance,
a successful firm focusing on personalized computer
instruction for individuals and small businesses. He
also served as an analyst for Kaplan Asset Management,
where he gained expertise in financial analysis, investment
screening, private placements and options theory. Mr.
Zaretzky graduated Phi Beta Kappa, Summa Cum Laude from
Duke University.
Michael N. Smith | VP of Sales and Marketing
Michael Smith is in charge of WireSpring's sales and marketing
efforts, including relationships with channel partners.
Mr. Smith has 24 years of experience in the high performance
computer business. He began his career in 1977 at GE,
advancing through numerous positions until joining Harris
Corp. in 1992. At Harris, he led the Secure Business
Area Team and introduced the highly successful firewall,
Cyberguard. When the business merged with Concurrent
Computer Corp. in 1996, Mr. Smith became VP of Marketing
at Concurrent, where he created and managed the successful
Video-On-Demand division. Mr. Smith holds an engineering
degree from the University of Central Florida and an
MBA from Stetson University.
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John Edelson
John Edelson has 20 years of experience in the high
tech and consulting industries. Mr. Edelson is president/founder of Time4Learning.com where Homeschool students learn reading & math online. Mr. Edelson was instrumental
in the turn-around of Argonaut, a 100 person diversified
entertainment and technology company in London. He managed
it for three years, reversing its slide and achieving
both high growth and profitability. He also spun out
ARC Cores, a semiconductor company, from Argonaut. As
senior vice president, Mr. Edelson helped grow ARC from
10 to 300 employees. Both ARC and Argonaut are now traded
on the London Stock Exchange and are thriving. Mr. Edelson
holds a Bachelor of Arts degree from Yale University
and an MBA from Harvard University.
Harvey Engel
Harvey Engel brings with him more than 47 years of experience
as an entrepreneur and consultant in the point-of-purchase
display industry. He founded and served as President
of Trans World Display Corporation, handling in-store
marketing strategies for a variety of national brands.
In 1990, Trans World formed a strategic partnership
with POP Displays International, the market leader in
point-of-purchase advertising. Mr. Engel continued to
work with POP as a consultant until retiring in 1999.
Richard Nicolosi
Richard Nicolosi has spent over 30 years in the consumer products
industry. As CEO of Samsonite Corporation (1996-1998),
Mr. Nicolosi led the company from net losses to consistent
profitability, while increasing the stock price from
$10 to $40 per share. He also served as Chairman of
Samsonite from 1998 to 2000. Previously, Mr. Nicolosi
was Senior Vice President of Worldwide Consumer Products
for Scott Paper Company. In his tenure with Scott Paper,
he helped increase margins and ROI while doubling operating
profits to over $700 million. Prior to Scott Paper,
he spent 23 years at Procter & Gamble.
Richard Tortora
Richard Tortora is Founder and President of Capital Markets
Advisors, LLC, which provides advisory services to various
municipalities, authorities and districts throughout
the Northeast. Previously, he served as Senior Vice
President of Evensen Dodge, Inc. and Vice-President
and Manager of The Bank of New York's financial advisory
service. Prior to working in financial services, he
was an Associate with the Wall Street law firm of Hawkins,
Delafield and Wood.
Ezra Wohlgemuth
Ezra Wohlgemuth has
worked in the Information Technology industry for nearly
30 years, gaining substantial expertise in enterprise-level
systems integration, distributed computing, e-commerce,
web hosting, and database technologies. He is currently
President of IT Consulting Solutions, Inc. with previous
positions including VP and CIO at International Flavors
and Fragrances (IFF), Senior VP and CIO at Marsh & McLennan,
VP of Corporate Technology Strategy at American Express,
and Senior VP of Systems Design and Development at Dun
& Bradstreet.
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