SignageWire: Feeding the digital signage and kiosk hype machine

The top digital signage, retail media and kiosk articles for May 26th - 31st

Author: WireSpring on 2008-05-31 18:04:52

• Target tries a wellness channel in-store - Target continues to capitalize on the current health/fitness trend that's making things like the Wii Fit so popular in the first place. The store's current in-store TV network mostly focuses on the home electronics and entertainment sections, where content is very much geared towards the products on display and improving the overall ambiance of each area.  The wellness channel will likely take a similar approach, serving up commercials for related products while pitching the benefits of healthy living, etc.

• Networks hardly mention cross-platform and OOH during upfronts - Not only did the other networks not address OOH, but Fox Broadcasting sales president Jon Nesvig—while touting Fox’s ratings win in the prime-time TV season among adults 18-49 and 18-34—even poked fun at his broadcast rival when he quipped that “we can’t help you with billboards in South America. You have to go back to CBS for that.”

• Introduction to digital signage webinar coming up on June 12th - Specifically designed  to help newcomers see past the industry hype and focus on the projects, business cases and best practices that have been successful in the real world, POPAI's Introduction to Digital Signage webinar is a great way to spend an hour of your time --  and only $50 -- to jump-start your understanding of what works and what doesn't in the digital signage world.

• POP as important as brand building - for Kellogg POP is critical to success.  However, the findings almost certainly carry over to similar companies (like General Mills or Post, for example), and we've also heard in the past that marketing at retail is critical to CPG manufacturers like P&G and Unilever, and retailers like Wal-Mart.

• How digital marketing boosts retail sales - Many of One Digital Media's installations have been in Spar stores and are able to run up to 45 screens and 45 channels per store - and the impact of the content that's been broadcast is reported to be a considerable 9.6% average increase in sales for the brands that advertised using the digital media infrastructure, content development and delivery mechanisms that One Digital Media has pioneered.

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