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SignageWire: Feeding the digital signage and kiosk hype machineTarget tries a wellness channel in-storeAuthor: WireSpring on 2008-05-30 14:53:17 From the In-Store Marketing Institute comes this story:Target is testing an expansion of its Channel Red in-store TV network into pharmacy departments.
The mass merchant began rolling out video screens to pharmacy departments at 100 stores throughout the U.S. in February. The new channel spotlights health and wellness products across various categories and departments, including apparel (the chain's exclusive Champion C9 line), electronics (Nintendo's Wii Fit video game) and grocery (organic SKUs from private label Archer Farms). The network lets the chain "bring its health and wellness strategy full circle," according to a Target spokesperson. The screens are located on side panels at the end of pharmacy department aisles. Although still in the testing phase, "guest feedback has been positive" so far, the spokesperson said. Target declined to identify the technology company helping it with
the network. When it launched Channel Red in electronics departments in
2005, it used Dallas-based Reflect Systems for technology support while
managing content in-house. Target continues to capitalize on the current health/fitness trend that's making things like the Wii Fit so popular in the first place. The store's current in-store TV network mostly focuses on the home electronics and entertainment sections, where content is very much geared towards the products on display and improving the overall ambiance of each area. The wellness channel will likely take a similar approach, serving up commercials for related products while pitching the benefits of healthy living, etc. Comments (0)
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Previous Article: Safeway wins POPAI award for merchandising excellence Next Article: The top digital signage, retail media and kiosk articles for May 26th - 31st LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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