Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWire: Feeding the digital signage and kiosk hype machineHow digital marketing boosts retail salesAuthor: WireSpring on 2008-05-28 16:41:52 BizCommunity is carrying this article from South Africa:Speaking at the recent Marketing-at-Retail Workshop in Johannesburg, One Digital Media CEO Mike Bosman illustrated why digital media at retail is becoming a force to be reckoned with in South Africa's retail marketing arena. According to independent research conducted recently on 22 brands, brands stand out 33% more when the particular brand advertises on screen. The research also shows that awareness of the screen by the shopper appears to convert into a 29.6% increase in sales made. Over 5000 screens In the past year, One Digital Media has driven the roll-out of a first-of-its-kind digital network - with over 5000 screens installed in hundreds of supermarkets, shebeens, liquor stores and other outlets country-wide, and the system is working with 98% compliance. Many of the installations have been in Spar stores and are able to run up to 45 screens and 45 channels per store - and the impact of the content that's been broadcast is reported to be a considerable 9.6% average increase in sales for the brands that advertised using the digital media infrastructure, content development and delivery mechanisms that One Digital Media has pioneered. Our take: With all of the activity happening in developed markets like the US and Europe, and the massive growth in BRIC nations -- particularly Russia and China -- it's easy to overlook secondary markets, even when they're growing at an even faster rate. That's what often happens to South Africa, which is easily the strongest and largest economy in the entire African continent, has a developed economy, a strong retail/shopper culture, and has heartily embraced in-store digital signage as a way to reach shoppers. Comments (0)
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Previous Article: Home Depot and Avot Media partner for mobile how-to videos Next Article: AirMedia makes additions, adjustments to airport digital signage network LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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