Retail TV & In-Store Television Networks
The business and technology behind place-based broadcast networks in retail stores
Retail television networks arguably began in the 1970s, when
several grocery retailers began showing pre-recorded advertising
and informational content on in-store televisions. While the
basic goals may be the same, today's in-store TV networks
enjoy several advantages over their predecessors, including
nearly instantaneous content updates, schedules customized
for each department, and robust proof-of-playback reporting.
When integrated into an existing cooperative ("co-op") marketing program, a well-designed
retail TV network can prove informative to consumers and lucrative
for vendors and host stores alike. Most in-store TV solutions
can be adapted to work with standard televisions or flat-screen
monitors, and can utilize an existing or dedicated network
for remote content delivery. Some of these products can also
be used to manage other in-store devices, such as interactive kiosks.
Here are some articles you might find useful:
|
