Software for remote content management, device management and analytics
Home Products Solutions Blog Support Company News Contact
Customer Login  
Intro Retail Banking Transit Restaurant Hotel Corporate Healthcare Education Digital Signage M2M Kiosks & Self-Service
Captive Audience Networks Digital Media Networks Digital Signage Digital Signage Software Dynamic Digital Signage Electronic Billboards & Signs Narrowcasting POP Displays Retail TV

Retail TV & In-Store Television Networks

The business and technology behind place-based broadcast networks in retail stores

Retail television networks arguably began in the 1970s, when several grocery retailers began showing pre-recorded advertising and informational content on in-store televisions. While the basic goals may be the same, today's in-store TV networks enjoy several advantages over their predecessors, including nearly instantaneous content updates, schedules customized for each department, and robust proof-of-playback reporting.

Retail TV display

When integrated into an existing cooperative ("co-op") marketing program, a well-designed retail TV network can prove informative to consumers and lucrative for vendors and host stores alike. Most in-store TV solutions can be adapted to work with standard televisions or flat-screen monitors, and can utilize an existing or dedicated network for remote content delivery. Some of these products can also be used to manage other in-store devices, such as interactive kiosks.

Here are some articles you might find useful: