Hardware, software and expert advice for digital signage and kiosks
 Home Products Solutions Blog Support Company News Contact
Customer Login 
WireSpring Blog SignageWire
Latest Articles Full Article List

SignageWire: Feeding the digital signage and kiosk hype machine

Yahoo/Wal-Mart Deal Further Blurs Publisher-Retailer Line

Author: WireSpring on 2008-06-05 13:28:27

According to this press release (ironically, on Yahoo News):
Yahoo! announced a strategic, multi-year relationship for online display and video advertising with Walmart.com. This agreement enables Walmart.com to leverage Yahoo!’s advertising platform to present new offers to online customers. Yahoo! also becomes the exclusive portal to resell Walmart.com’s display inventory.

Yahoo! will bring its extensive network of leading brand advertisers to Walmart.com and serve as the primary marketing and sales channel for the site's display and video advertising. Yahoo! will also apply its industry-leading ad-serving, targeting and inventory management capabilities to power ad pricing, targeting, delivery and reporting for Walmart.com. The site will ultimately become a participant in AMP! from Yahoo!, the recently announced advertising management platform that will become available to publishers later this year.

“This announcement builds on our strategy to be the partner of choice for leading brands looking to engage more customers with compelling offers online,” said Todd Teresi, senior vice president of the Yahoo! Publisher Network. "By combining Walmart.com’s leading position as a multi-channel retailer with our industry-leading display advertising sales and ad management technology and sales force, we will be able to provide advertisers with the easiest, most effective way to deliver targeted, relevant marketing messages to Walmart.com shoppers."

Our take:

As AdAge pointed out, many take the announcement as a further sign of the blurring between retailer and media company.  Wal-Mart has already been operating what is essentially the nation's fifth largest network -- Wal-Mart TV -- for many years now, though clearly it has been thought of as an advertising vehicle exclusively (well, ok, most of the other major networks seem to have the same mentalit nowadays).  The deal with Yahoo! extends the retailer's own reach and audience size while giving Yahoo! access to Wal-Mart's already-enormous customer base.



Comments (0)

Subscribe to comments for this article | Trackback

Leave a Comment

Name:
Email Address:
(required but won't be shown)
Website:
Comment:
(max 2000 characters)
Are you a human? If so, uncheck this box:



Digg this! | Del.icio.us


Previous Article: Envirosell, Cushman & Wakefield form partnership
Next Article: Focus Media (FMCN) posts strong earnings from digital signage division

Back to the SignageWire front page

LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.

Subscribe via RSS
If you use one of these services, click the button to subscribe to automatic updates:


For advanced users or those with other services, here is the XML link:
Subscribe via XML/RSS/RDF Subscribe via XML/RSS/RDF

What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.

Questions?  Start a live chat • Call us at (800) 989-9269 or +1 (954) 548-3300 • Get pricing and trial info
Copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in our Republishing and Syndication Policy, no content on this website may be reproduced, in whole or in part, without our express written consent. View our privacy and legal info.