Hardware, software and expert advice for digital signage and kiosks
|
Hardware, software and expert advice for digital signage and kiosks |
|
SignageWireWalmart to air voting PSAs on their in-store TV networkAuthor: WireSpring on 2008-09-11 21:40:05 This press release explains that:As part of an ongoing effort to engage its customers and associates, Wal-Mart Stores, Inc. (NYSE: WMT) will begin a voter registration campaign with public service announcements (PSAs) on its in-store television network later this month to encourage 136 million weekly customers and 1.4 million U.S. associates to register and vote in the November elections.
The campaign will include two, 15-second PSAs that will encourage viewers to register to vote and cast their ballots in the upcoming election. The PSAs will run in stores through Election Day. The company will also launch a voter registration portal on its corporate website beginning today, http://www.walmartstores.com/vote, and feature posters with voter registration information at nearly 600 Sam's Club U.S. locations. Our take: Walmart has certainly shown plenty of non-advertising content on their digital signage network in the past (notably, a Britney Spears concert back when she was still popular, and a number of special reports for local weather events like hurricanes and thunderstorms), but this campaign is unique in that there's no clear profit motive (unlike the aforementioned, when selling CDs or extra batteries and bottled water made for good and clear business cases). Whether or not there's some ulterior motive remains to be seen, but for now perhaps the company is just looking for some goodwill, and is interested in putting their size and mindshare to good use. Comments (0)
Subscribe to comments for this article
| Trackback
Leave a Comment Digg this!
|
 Del.icio.us
Previous Article: ProLink Network to Host Advertising Upfront Meetings Next Article: Star Tour travel agency chain deploys digital singage LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2009 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2009 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
|
Subscribe via RSS
If you use one of these services, click the button to subscribe to automatic updates:
 
 
For advanced users or those with other services, here is the XML link:
What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
|
| Questions? Start a live chat • Call us at (800) 989-9269 or +1 (954) 548-3300 • Get pricing and trial info |
Subscribe via XML/RSS/RDF