|
Software for remote content management, device management and analytics |
|
|
SignageWireVenco Intros Audience Measurement ScreensAuthor: WireSpring on 2008-08-08 10:44:54 From DSWeekly:Venco Electronica, an electronics solution provider with more than 25 years in the Spanish industrial electronic market, has announced the integration of TruMedia’s iCapture audience measurement solution into its digital signage screens. Venco’s DS for Digital Screens division produces turnkey DS solutions, including HD resolution screens, platform, audience measurement, and communications. Venco screens are the first to include a fully integrated audience measurement solution with built in iCapture Camera and SmartBox. Embedded screens are available as 46- and 52-inch hi-definition LCD screens as well as 46-, 52- and 65-inch totems. Our take: Measurement and tracking is a hot-button issue today, whether with digital signage or other forms of out-of-home media. Just last week Bill wrote a lengthy article on the WireSpring blog about whether companies should have the right to track customers, and if so, who should be responsible for overseeing what they record. Likewise, Trumedia has been doing its utmost to raise the visibility of not just its product line, but the entire concept of anonymous people tracking and gaze monitoring. While there's nothing particularly unique about Venco's integrated offering (digital signage software companies have been integrating with measurement systems for a while now), it does indicate that even smaller players are starting to pick up on the trend. We still haven't had a huge amount of demand for these systems, so we think it's more pro-actionary (is that a word?) than re-actionary, but it's noteworthy still. Comments (0)
Subscribe to comments for this article
| Trackback
Leave a CommentPrevious Article: Planar records deep loss, sells medical imaging business Next Article: Zoom Media rolls out 500 digital signs LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2010 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2010 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
|
Subscribe via RSS
If you use one of these services, click the button to subscribe to automatic updates:
 
 
For advanced users or those with other services, here is the XML link:
What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
|
| Questions? Start a live chat • Call us at (800) 989-9269 or +1 (954) 548-3300 • Get pricing and trial info |
Subscribe via XML/RSS/RDF