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SignageWireTriOc Vision Studios introduces new digital signage productAuthor: WireSpring on 2008-05-09 13:19:05 TriOc helps keep the hype-level up with this press release:TriOc Vision Studios - Canada's premier total service studio in the domain of end-to-end 2D & 3D digital signage solutions - has blown them away. TriOc's team of proven professionals and innovators has aced the consumer captivation market. So, if you don't gamble when it comes to powerful marketing techniques, read on. "We're taking our queue from marketing and trade show professionals, training coordinators - anyone who basically needs to capture the attention of their audience and keep it. The enigma of getting the consumer's undivided attention has always plagued these professionals and now they are looking to think outside the box. TriOc's goal is to ensure that they stop consumers dead in their tracks. Our concept is simple - We sell consumer captivation using proprietary hi-impact digital display and complete signage platforms," said Joey Vaccaro, President and Founder, TriOc Vision Studios. Our take: Ignore for a moment that the press release doesn't indicate what exactly TriOc does (which turns out to be those kooky and expensive "3d" displays), and the fact that they're apparently the "premier" Canadian digital signage supplier despite the fact that nobody has ever heard of them and there are many larger and more notable players in that country. No, what we really want to know is this: how does one "sell consumer captivation"? We'd like to buy some... you know... to keep on hand in case of an emergency and all of our own captivation has been used up. Comments (0)
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Leave a CommentPrevious Article: Is the retail ballgame played on a level field? Next Article: The power of the virtual shopping trip LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2010 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2010 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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