Hardware, software and expert advice for digital signage and kiosks
|
Hardware, software and expert advice for digital signage and kiosks |
|
SignageWireThomson's PRN to Distribute Highlights of NBC's Coverage of the Beijing Olympic Games Exclusively at RetailAuthor: WireSpring on 2008-08-01 10:29:16 As this press release indicates:Thomson's Premier Retail Networks, Inc. (PRN), the world's most experienced provider of digital media solutions at retail, has been selected as the exclusive provider of NBC Olympics highlights to retail shoppers during the 2008 Beijing Olympic Games, August 8-24. The announcement was made today by Gary Zenkel, president of NBC Olympics, and Richard Fisher, president of PRN.
Beginning August 9, highlights of the previous day's events and information about NBC's programming schedule that night will be broadcast daily to retail locations nationwide - from the Opening Ceremony to the Closing Ceremony. Stunning high definition footage of individual events will play on HDTV screens in more than 5,000 home electronics departments at key retailers. While waiting in line to check out, shoppers will also be able to keep up with some of the key moments from the Games on PRN's Checkout TV(TM) network, available in approximately 2,000 stores. Our take: As Annie points out at Digital Signage News, the arrangement could both generate interest in the digital out-of-home industry as well as drive people who catch clips at retail to continue their Olympic experiences online. In addition, it provides PRN with some anchor content that might be sticky enough to attract some additional advertisers (for example, Coke might decide to extend their presence onto the digital screens to encourage impulse buys). While their model hasn't traditionally been to use entertainment content to drive ad sales (except, perhaps at their checkout channel installations, but even then it's unlikely), they have been fairly open to trying new things, and this seems like a particularly natural opportunity to do so, considering how aggressive product marketers are being about associating themselves with the Olympic brand. Comments (0)
Subscribe to comments for this article
| Trackback
Leave a CommentPrevious Article: Advergame arcades take 'brand experience' to new places Next Article: Thomson Working With Symon On Digital Signage Systems LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2009 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2009 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
|
Subscribe via RSS
If you use one of these services, click the button to subscribe to automatic updates:
 
 
For advanced users or those with other services, here is the XML link:
What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
|
| Questions? Start a live chat • Call us at (800) 989-9269 or +1 (954) 548-3300 • Get pricing and trial info |
Subscribe via XML/RSS/RDF