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SignageWireThomson Working With Symon On Digital Signage SystemsAuthor: WireSpring on 2008-08-01 10:38:44 PRN's parent Thomson has been in the news a lot lately. The latest PR has more of a technical bend to it:Thomson, a leading provider of video solutions, is working with global
digital signage solution company, Symon, to integrate the value and
flexibility of the Thomson Grass Valley MEDIAEDGE3 DS video delivery
platform with Symon's TargetVision enterprise-wide digital signage
software. A combined solution of the two companies' Internet Protocol (IP)-based technologies will offer complete scalability, supporting all types of infrastructures, from a single site to hundreds of sites across the globe. Working closely together, both companies will offer customers a powerful combination of the Thomson Grass Valley MEDIAEDGE3 IP server and display system with Symon's TargetVision enterprise-wide digital signage solution. The goal is to assist schools, corporations, and retail organisations create and narrowcast dynamic content cost-effectively to high-definition (HD) displays or computer desktops located virtually anywhere. Our take: Thomson's MEDIAEDGE3 player software (and presumably also their set top boxes) use SMIL, an open standard for defining the presentation of multimedia components, so virtually any server software maker should be able to integrate with them by making their playlists and content loops compatible with SMIL. Thus, it's unclear whether this relationship benefits primarily Thomson (who might want to use Symon's digital signage network management software, even though they appear to already have their own), or Symon (who might want to use Thomson player software or set top boxes, even though they already make their own). Maybe there's a deal in the works already, or maybe it's just speculative on the part of one or both of the companies. Comments (0)
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Leave a CommentPrevious Article: Thomson's PRN to Distribute Highlights of NBC's Coverage of the Beijing Olympic Games Exclusively at Retail Next Article: Telstra to try out 3-D advertising LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2010 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2010 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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