Hardware, software and expert advice for digital signage and kiosks
 Home Products Solutions Blog Support Company News Contact
Customer Login 
Digital Signage Insider SignageWire
Latest Articles Full Article List

SignageWire

Star Tour travel agency chain deploys digital singage

Author: WireSpring on 2008-09-15 22:15:02

From this press release:
Star Tour realized they could save significant expense by eliminating the need for printed posters throughout their enterprise. Each of the posters provided customers with tour promotions, rates and seat availability. The posters had to be changed frequently because tour promotions, rates and availability changed frequently. Also, the process of printing, distribution and deployment of printed posters was expensive and frequently frustrated customers because the information was not current. The solution to the issue was a dynamic digital signage network that was centrally managed, provided a consistent brand image and was relevant to the various locations throughout the Nordic region.

To meet the challenges posed by customers using the Internet to book travel plans, Star Tour redesigned their stores to nurture a more collaborative environment where customers can consult with tour professionals therefore enhancing the customer experience and motivating the customer to travel more.

To date, Star Tour has rolled out their new digital signage network in five agencies throughout Norway; the Oslo agency has six screens providing a brand message and an interactive customer experience. Sweden's fifteen agencies, Finland's six agencies and Denmark's three agencies are scheduled to be deployed over the next few months. Ferd Consulting AS and Star Tour collaborate to create content that is centrally managed and distributed throughout the network.
Our take:

There have been a few notable installations of digital signage systems in travel agency chains, but we're not sure this is a viable growth industry.  Internet travel sites have hammered most agencies either into ultra-lean pay-for-services operations or high-end concierge services. Little remains between these two poles. While digital signs might entice some pedestrians to perhaps stick their head inside an agency, we're not sure what other purpose -- other than pure branding -- they might have in the industry.  And branding doesn't seem to be the biggest issue for travel agents to be trying to tackle these days.  Perhaps the market is different outside of the US, and this deal makes more sense elsewhere?


Comments (0)

rss Subscribe to comments for this article | Trackback

Leave a Comment

Name:
Email Address:
(required but won't be shown)
Website:
Comment:
(max 2000 characters)
Are you a human? If so, uncheck this box:



Previous Article: Walmart to air voting PSAs on their in-store TV network
Next Article: Ecast Upgrades Digital Signage Network

Back to the SignageWire front page

LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2009 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2009 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.

Subscribe via RSS
If you use one of these services, click the button to subscribe to automatic updates:


For advanced users or those with other services, here is the XML link:
Subscribe via XML/RSS/RDF Subscribe via XML/RSS/RDF

What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.

Questions?  Start a live chat • Call us at (800) 989-9269 or +1 (954) 548-3300 • Get pricing and trial info
Copyright © 2000-2009 WireSpring Technologies, Inc. All rights reserved. Except as provided in our Republishing and Syndication Policy, no content on this website may be reproduced, in whole or in part, without our express written consent. View our privacy and legal info.