Hardware, software and expert advice for digital signage and kiosks
 Home Products Solutions Blog Support Company News Contact
Customer Login 
WireSpring Blog SignageWire
Latest Articles Full Article List

SignageWire: Feeding the digital signage and kiosk hype machine

Retec's In-Store Digital Signage Drives 24% Sales Uplift

Author: WireSpring on 2008-06-16 12:01:57

According to aka.tv:

Retec provides Sainsburys with its ‘Entertainment Xtra’ display stands - these incorporate both interactive and looping media screens that show customer DVD previews, as well as allowing them to select different trailers from the back catelogue. Retec produces specially adapted DVD promos (going through the classification process to ensure that all trailers are suitable for a family audience) and Sainsbury's sells screen advertising space to the DVD distributors.

Our take:

Granted we haven't seen the data yet (and we probably never will), but we have to suspect that that 24% number wasn't an average, it was probably an overall number, or a maximum.  That is to say, it's highly unlikely that the signs were able to lift the sales of every DVD on the rack by 24% (or anything close).  More likely, the screens drew awareness to the fact that the DVDs were on sale at all, which led to large boosts for the big blockbusters, and maybe some more modest gains for the others.


Comments (0)

Subscribe to comments for this article | Trackback

Leave a Comment

Name:
Email Address:
(required but won't be shown)
Website:
Comment:
(max 2000 characters)
Are you a human? If so, uncheck this box:



Digg this! | Del.icio.us


Previous Article: The top digital signage, retail media and kiosk articles for June 1 - June 16
Next Article: Consumers often judge products by labels

Back to the SignageWire front page

LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.

Subscribe via RSS
If you use one of these services, click the button to subscribe to automatic updates:


For advanced users or those with other services, here is the XML link:
Subscribe via XML/RSS/RDF Subscribe via XML/RSS/RDF

What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.

Questions?  Start a live chat • Call us at (800) 989-9269 or +1 (954) 548-3300 • Get pricing and trial info
Copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in our Republishing and Syndication Policy, no content on this website may be reproduced, in whole or in part, without our express written consent. View our privacy and legal info.