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Real Digital Media to outsource software development

Author: WireSpring on 2008-05-13 18:06:55

As this press release notes:
Relevance, Inc., a leading Ruby on Rails software development practice specializing in application product development, training and consulting, today announced the completion of its development project with Real Digital Media (RDM), a provider of next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks.

The NEOCAST® Media Server is a web-based, Software-as-a-Service (SaaS) offering that enables RDM customers to centrally manage large scale digital signage networks. Looking to deliver enhanced functionality, RDM was seeking to migrate to a more agile platform that could meet current user demands as well as streamline future development efforts. RDM chose to work with Relevance based on the firm’s proven track record as a Ruby on Rails development partner skilled in achieving high quality results against aggressive timelines.

Our take:

It's always puzzling to hear that what's supposedly a software company is actually outsourcing the development of said software to another firm.  It leaves you wondering where the company's true core competencies lie. While WireSpring certainly understands the inherent and ongoing complexity of managing a SaaS-style digital signage software platform, we're a software company, and that means our product -- our software -- is developed, tested and maintained in-house. We simply can't fathom how customers would accept it being any other way.


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