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ProLink Network to Host Advertising Upfront Meetings

Author: WireSpring on 2008-09-11 21:35:20

According to MarketWatch:

ProLink Solutions -- a wholly-owned subsidiary of ProLink Holdings Corp. and the world's leading provider of Global Positioning Satellite ("GPS") golf course management systems and digital out-of-home on-course advertising -- will host upfront presentations in Manhattan, September 22-24, to promote its integrated digital out-of-home marketing programs to major brands planning their 2009 media strategies.

Andy Batkin, CEO of the ProLink Network -- the media division of ProLink Solutions -- will meet with marketing executives from leading companies at the Hippodrome office building in midtown Manhattan, convenient to events for Advertising Week, North America's largest and most prestigious gathering of ad industry decision-makers.

Our take:

ProLink has been expanding aggressively, and just recently announced that much of its planned growth in the near future would be coming from overseas.  That would seem to create two unique challenges for the firm as they approach their 'upfront'. First will simply be getting agency executives to pre-purchase space on a medium that isn't network TV or cable, which may be a feat unto itself. Second, though, will be detailing how ads work in a global consumption economy, instead of just a national one. Granted the firm may choose to sell inventory only on screens inside the US, but it would seem like this would negate one of their biggest and most unique advantages over conventional media.


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