Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWireProLink Holdings reports Q1 2008 earningsAuthor: WireSpring on 2008-05-16 14:17:18 According to this press release:ProLink Holdings Corp. (OTC Bulletin Board: PLKH), the world's largest provider of digital advertising screens for the golf course market and Global Positioning golf course management systems, today announced financial results for its first quarter ended March 31, 2008. Domestic total revenue for the 2008 first quarter of $5.7 million increased 40% compared to $4.1 million in the 2007 first quarter. Record revenue from Domestic System sales -- 90% increase in domestic system sales to $4.8 million, as compared to $2.5 million in the year-earlier period. Media Ready courses increased by 38 courses to 626 worldwide. Service Revenue continues to grow, increasing 11% to $590,000 versus the 2007 first quarter. We expect a strong 2008 revenue contribution from our advertising segment. The launch of our digital out of home industry research project has gotten encouraging buy-in and acceptance. That program goes live in early June and will continue during the subsequent months." [said Lawrence D. Bain, CEO of ProLink Solutions] Advertising revenue was $0.1 million compared to nominal revenue in the year earlier period. Our take: ProLink continues to derive the vast majority of its revenue from sales and installation of equipment like GPS receivers, as is illustrated by their balance sheet and financials. The $100K they've earned through advertising revenue illustrates how difficult selling ads on digital signage systems can be, even when you have a good-sized footprint and a very specific target audience. However, the firm seems to be optimistic about its prospects in 2008 and beyond, and appears to be aggressively growing its footprint in golf courses around the world. We've seen very, very few global media buys on digital signage networks, but that's not to say that there won't be more in the future, particularly in such a cohesive set of venues. Comments (0)
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Previous Article: New PCI version coming in October Next Article: Digital is essential for branded spaces LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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