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PRN to Operate In-Store Media Network for Walmart Mexico

Author: WireSpring on 2008-08-22 10:34:50

MarketWatch notes:
Thomson's Premier Retail Networks, Inc. (PRN), the world's most experienced provider of digital media solutions for retail, today announced it has reached an agreement with Walmart Mexico to operate its retail media network that covers most of Walmart's Supercenter format stores and Bodega Aurrera locations in Mexico, visited by millions of shoppers every month.

This agreement with Walmart marks PRN's entry into Mexico with the mission of enhancing the existing Walmart Mexico in-store media network and delivering a targeted media experience to its shoppers, where they make 75% of their purchase decisions.
As part of the agreement, PRN is providing Walmart with an end-to-end solution that includes a digital in-store media strategy, customized programming, advertising sales and operations.

The in-store media network programming will be custom designed by a dedicated creative PRN team to enhance the shopping experience and to enable Walmart to further brand its in-store environment and communicate with its customers using the power of sight, sound and motion.
Our take:

Of course we have a take on this -- it's our network, right?  Well, sort of.  While we list Wal-Mart Mexico as a client, they're just using our digital signage software and hardware.  The actual design, implementation and management of the network -- along with all of the content creation that went along with that -- was handled by Televisa S.A. de C.V., the biggest Spanish language media company in the world, and one of the largest companies in Mexico. Consequently, our relationship as described in this press release from 2006 is still accurate and relevant.



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