Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWirePRN and Cabco Parntnership Yields New AdvertisersAuthor: WireSpring on 2008-10-09 11:43:39 According to this PR at MSN Money: Thomson’s Premier Retail Networks, Inc. (PRN), the world's most experienced provider of digital media solutions at retail, today announced five charter advertising deals with Unilever, Church & Dwight Co., Inc., Cadbury Adams, Bush’s Baked Beans and American Greetings for Cabco Group, the world’s leading international operator of electronic shopping carts. PRN and Cabco announced their strategic alliance to enhance the in-store media experience for retailers and shoppers in May 2008. As part of the alliance, PRN agreed to sell advertising for Cabco’s TV Kart™, which incorporates interactive display screens into digital shopping carts designed to entertain young children who are sitting on the interior of the cart, while providing targeted information for moms and dads on monitors facing them while they shop. Our take: While PRN was destined for a while to languish in Walmart's shadow, the retail media network management company has made some interesting announcements of late, indicating that they will do what it takes to stay relevant in today's crazy market. Whether that means taking a tech-only position in Walmart's new "Smart Network" or partnering to find new screens to sell ads onto, the firm has not hesitated to take on new and interesting deals. While this deal with Cabco - particularly the part that lets them sell screen time on the firm's TV Kart systems - probably isn't going to significantly boost their bottom line, it does show that they feel they can now address the broader in-store media market rather than exclusively focusing on "traditional" digital signage. Comments (0)
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Previous Article: Channel M Rolls Out Its First Bilingual In-Store TV Network Next Article: PlayNetwork Delivers New Serenade Service LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2009 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2009 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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