Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWire: Feeding the digital signage and kiosk hype machinePOPAI and G-I-M publish new digital signage researchAuthor: WireSpring on 2008-06-17 23:53:08 As POPAI's SmartBrief notes:Two Senses and Unlimited Possibilities by Gesellschaft für innovative Martkforschung (GIM) and POPAI
POPAI Germany and GIM teamed up to develop a globally relevant and sound analysis of the digital signage market, of the existing concepts and projects as well as the market participants and their forecasts for the coming years. The result -- the first worldwide study on digital signage -- will provide operators, prospective operators, observers and decision makers, with a comprehensive guidebook for all parts of the market, can serve as a reference with a place on the desk of all who are close to the market the world over. Members Only -- $990 until Aug. 1 then $1,125. $2,600 Nonmembers. Our take: WireSpring doesn't typically spring for paid research, though Bill did actually contribute to this one. If we were to, though, we'd likely rather pay for a study funded by a not-for-profit group like POPAI rather than something backed by a third party with more vested interests. That's not to say that research published by POPAI is infallible or bias free, since the organization's entire being revolves around the growth of the marketing at-retail industry. However, as promoters of the digital signage industry and experienced backers of the brands, retailers and marketing groups that have made the in-store marketing industry what it is today, they have likely assembled a more accurate and relevant picture of the industry than many of the other 'research' companies have done already. Comments (0)
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Previous Article: Out-of-home advertising spending slowed in Q1 2008 Next Article: Sanyo introduces 52-inch 1080p waterproof LCD LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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