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Neo Advertising to open new office in Italy

Author: WireSpring on 2008-05-22 18:27:29

As this article at aka.tv relates:
The Italian office will add to their existing operations in Belgium, Canada, Germany, Poland, Portugal, Spain, Switzerland and The Netherlands. As with their recent move to Portugal, where they created a joint venture partnership with Dot One, in Italy they will work with in partnership with a local management team headed by Fabrizio Bonazza. The new subsidiary is also to shortly announce some major projects in region.

Neo operates 15,000 out of home displays in locations such as French retail giant Carrefour and German retail chain Edeka. According to Christian Vaglio-Giors, CEO Neo Group: “With strong ad-spending of EUR 9 billion per annum, a domination of the TV channels and a strong concentration of the media offer - Italy is certainly a market with one of the European stronger potential for Digital Out of Home media.
Our take:

Neo is certainly one of the largest and most aggressively-growing digital signage networks in Europe today, so their move into Italy comes as no surprise. The Italian love of all things retail bodes well for the group, whose traditional concentrations in grocery chains will play well.

Interestingly, as aka points out themselves, there's currently a lot of potential in Italy, but to date there have been no large networks deployed exclusively in that country. So while Neo's bet seems like it should pay off, it's by no means a sure thing just yet.


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