Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWire: Feeding the digital signage and kiosk hype machineNBC builds onto Fuelcast digital signage networkAuthor: WireSpring on 2008-06-18 10:50:04 As MediaPost notes:NBC Everywhere, the out-of-home video network operated by NBC Universal, is expanding its partnership with the Fuelcast Network, which operates a network of video displays in pumps at gas stations. In addition to bringing NBCU content to another 100 stations around the U.S., the deal makes NBCU the exclusive content provider and ad sales partner for Fuelcast; its official name is now the "Fuelcast Network powered by NBC." Fuelcast's network covers about 600 gas stations with 6,000 screens, in seven top U.S. markets. Fuelcast says it reaches about 12 million consumers a month, via pump displays at gas stations in Los Angeles, Chicago, San Francisco, San Diego, Washington, D.C., Minneapolis and Miami. In the world of gas pump-based video, Fuelcast is actually something of an underdog. One of its main competitors, Gas Station TV (partnered with CBS News), is roughly comparable in size, but claims to reach about 30 million consumers a month. Our take: While we remain skeptical of the pump-based digital signage market as a vehicle for selling general advertising, it does seem like the screens should be pretty effective at convincing patrons to stop inside the attached convenience store for a cup of joe or a donut or something. On the other hand, given how expensive gas has become in the last year, how many people are going to want to drop another $5 inside after spending $50-$75 at the pump (and no doubt grumbling about it the whole time)? Comments (0)
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Previous Article: Sanyo introduces 52-inch 1080p waterproof LCD Next Article: Alaska Airlines optimizes check-in process to save millions LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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