Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWire: Feeding the digital signage and kiosk hype machineModiv Media Expands Digital In-Store Media DeliveryAuthor: WireSpring on 2008-07-23 10:31:17 As this article in TMCNet notes:To enable the delivery of media to retail customers based on in-store activity, including basket contents and in-aisle location, Modiv Shopper 5.0 and Modiv MediaHub 1.0 are now using Microsoft Atlas AdManager. With these new capabilities, the company is also able to offer relevant 1:1 offer delivery based on shopping and redemption history. Brands are now able to communicate at the moment of decision with a grocery shopper. This capacity lets them considerably improve the self-service shopping experience for the customer. Our take: What the article leaves out is that the retailer already has to be using Microsoft's complete stack in order to take advantage of all of the features. While some retailers do use their software, Microsoft is still a relatively small player in the enterprise software space, including the critical inventory, CSM and CRM components that are needed to truly offer 1:1 relevancy (if that's possible at all, in fact). Comments (1)
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2008-09-11Michele writes:
Actually, the solution does not require using Microsoft's complete stack. The addition of MS AdManager does not affect the in-store software solution at all - it is our medisa delvery mechanism to an in-store infrastucture,some of which is Microsoft and some of which is not. We're happy to answer any questions about this to anyone interested. Modivmedia.com Leave a Comment Digg this!
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What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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