Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWire: Feeding the digital signage and kiosk hype machineHP Unveils New Touch-Screen DesktopsAuthor: WireSpring on 2008-06-17 17:17:52 As AdAge notes:Following the wave of awe and acclaim over the iPhone's distinctive touch-screen, PCs are joining the latest "hands-on" revolution in tech,
led by Hewlett-Packard. The question is whether the innovation will catch on as well with consumers.
John Cook, VP-marketing of HP's consumer PC business, said, 'The HP TouchSmart PC is all about reinventing the personal computer experience.'
HP this week unveiled two sleek and consumer-friendly touch-screen desktop computers that are set to hit retail stores in July. HP had last year introduced its first TouchSmart computer, but most agree it was a first-generation market test. Our take: Find it odd that Advertising Age would bother writing an article about a new computer in HP's lineup? Yup, us too. However, there is definitely an increased interest in new forms of experiential advertising, with Microsoft's Surface showing us that touchscreen kiosks can finally be a sexy, front-and-center component of even the most image-conscious retailer's in-store marketing paradigm. While HP's new kit doesn't necessarily offer much new in terms of technology, form or function, the very fact that a tier-1 solutions provider is trying to make a move in the space is noteworthy. We feel that's likely what AdAge was trying to get across, without ever saying as much. Comments (0)
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Previous Article: Arbitron to commercialize PPM by October Next Article: Out-of-home advertising spending slowed in Q1 2008 LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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