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SignageWire: Feeding the digital signage and kiosk hype machine

Great products are Deep, Intelligent, Complete, Elegant and Emotive

Author: WireSpring on 2008-05-19 17:06:33

The Experience Economist noted Guy Kawasaki's take on making great products in this post on their blog. Here's Guy's Top-10 list on innovation:
  1. Make meaning. He sees many start-ups trying to make money instead of trying to making something that's meaningful,
  2. make mantra. 2 or 3 words that speak what you deliver.
  3. Jump to the next curve. Great innovation is not about incremental steps. Most people stay on the same curve.
  4. Roll the DICEE. 5 things to include. Great products are Deep, Intelligent, Complete, Elegant & Emotive.
  5. Don't worry, be crappy. If you wait for perfection
  6. Don't be afraid of polarizing people. If you appeal to everyone, you probably create a mediocre product.
  7. Let a hundred flowers blossom. If you innovate, the wrong people may buy your product in large quantities.
  8. Churn, baby, churn.
  9. Niche thyself.
  10. Follow the 10/20/30 rule. Optimal number of slides 10 which you should be able to present in 20 minutes and it should in a 30 point font.
Our take:

The DICEE concept should  be one of the hallmarks of the digital signage industry -- particularly when it comes to digital signage content. Likewise, recommending an iterative process, where you start with something useful but not 100% complete or perfect, and make incremental changes and improvements as the product is used, is a technique already familiar to many in the content creation industry.


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Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.

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