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SignageWire: Feeding the digital signage and kiosk hype machineGeico Rocks Ecast Network with Caveman PromotionAuthor: WireSpring on 2008-07-23 11:31:57 dBusinessNews notes that:The "Geico Dancing Caveman" promotion began this month in hundreds
of bars and nightclubs throughout New Jersey and Connecticut. When
consumers touch on any of the campaign promotional banners, Geico plays
to individual listening tastes by offering the choice between the
disco-dancing or the rock-n-roller Geico Cavemen. After a brief
performance, consumers are invited to take a survey and are presented
with access to a music playlist that correlates to the genre of caveman
they selected earlier.
The campaign incorporates notable features that are unique to an
Ecast promotion. For example, the user-interface actually morphs into
part of the insurance company's integrated marketing campaign, meaning
that the advertiser has completely branded the jukebox controls. There
are few advertising vehicles that can offer such a feature. Geico is
the first insurance company to recognize the value of the Ecast network
and its reach to the elusive 21-34 demographic. Our take: Ecast continues to have success getting big companies to try out new marketing programs on their massive network of digital jukeboxes in bars, nightclubs and restaurants. They offer advertisers a unique platform that has proven itself within the challenging yet lucrative 21-34 demographic. Considering the mind share that the Geico Cavemen already have, and their popularity among the younger audience, extending that campaign onto Ecast's platform seems a natural fit. Comments (0)
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Previous Article: Captivate Adds New Content Partners Next Article: Behavioral Marketing: 'It's Only Going To Get Creepier' LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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