Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWire: Feeding the digital signage and kiosk hype machineGameStop selects The Marketing Arm as AORAuthor: WireSpring on 2008-06-19 11:15:24 As DMNews notes:Video game retailer GameStop Corp. has named The Marketing Arm as its promotions agency of record. It will also be responsible for direct marketing. The agency will work to develop fully integrated promotional events for GameStop, including in-store experiences and merchandising. The relationship with The Marketing Arm reflects a “new commitment [on GameStop's part] to talking to customers in a more integrated and focused manner,” said Kristin Djurdjulov, director of marketing at GameStop. The Marketing Arm will also manage direct and partner marketing and wireless and interactive promotions, as well as develop content for GameStop TV, the retailer's in-store TV network. Previously, these activities were handled either in-house by GameStop or with the assistance of agency Six Degrees. Our take: This is newsworthy for a few reasons. First of all, GameStop very publicly announced the planned re-launch of their GameStop TV in-store digital signage network just a few weeks ago. Secondly, they selected an agency of record (AOR) that will specifically assist them in making the network look good. And third, they're looking at using the network as part of an integrated, multi-channel marketing approach, even though their partnership with CBS Outernet will surely lead to some external ad sales, which can always muddy the waters for a brand-driven experience. The article also notes that, "instead of planning many smaller, local promotions throughout the year, GameStop will be emphasizing fewer promotions that are both bigger and national in scope behind some of the hotter titles. The goal will be to focus on hard-hitting promotions that will drive presales and release-date purchases." Of course, these are precisely the kinds of events that are well-tailored to being backed up by a strong in-store marketing presence, so overall it would appear that The Marketing Arm is planning to make good use of the in-store TV network. Comments (0)
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Previous Article: Destination Media, LG Electronics announce partnership agreement Next Article: HughesNet to power the Automotive Broadcasting Network LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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