Software for remote content management, device management and analytics
Home Products Solutions Blog Support Company News Contact
Customer Login  
Digital Signage Insider SignageWire
Latest Articles Full Article List

SignageWire

Fujitsu to provide comprehensive digital media solutions

Author: WireSpring on 2008-05-07 08:07:42

As noted in this press release:
Fujitsu Transaction Solutions Inc. today announced that it will work with partner TELentice Global Inc. to market Fujitsu’s new, comprehensive Digital Media Solutions (DMS) to retailers.

Fujitsu and TELentice have developed a system that combines the hardware, software and services required to create, deploy and manage chain-wide, multi-media information campaigns.

The solutions enable retailers to develop integrated solutions that intelligently deliver video, animation, text, audio and visuals directly to a variety of electronic media, including plasma and LCD screens, mobile devices, point-of-sale (POS) displays, interactive displays, Web sites and more.

“We want Fujitsu to become a retailer’s one-stop-shop for their digital media needs,” said Howard Witherspoon, chairman and chief executive officer of TELentice. “With the managed end-to-end Fujitsu Digital Media Solutions, retailers will be able to distribute video announcements, advertisements, promotions, news, educational material and other information to employees and customers in-store and through mobile devices.”
Our take:

Fujitsu and TELentice have had a weird relationship. The company (or back then, the software that eventually became the company) was developed internally by Fujitsu in Australia. After some limited successes in that market, they tried to expand it into Europe and North America, though had very little penetration, likely due to two factors.  First, the software just wasn't very good, and couldn't hold up against more mature digital signage software offerings.  Second, Fujitsu was more interested in selling screens than software, so they'd often drop their own offering in favor of a software platform that was more likely to win the deal, enabling them to sell plasma and LCD screens.

Since spinning out the software into its own company, they've continued to have a close relationship, though we've very, very rarely ever encountered TELentice in a competitive bid.
 Whether or not that will change with Fujitsu's latest announcement that they're sticking with the platform remains to be seen.


Comments (0)

rss Subscribe to comments for this article | Trackback

Leave a Comment

Name:
Email Address:
(required but won't be shown)
Website:
Comment:
(max 2000 characters)
Are you a human? If so, uncheck this box:



Previous Article: Healthnotes rebrands itself to 'Aisle7'
Next Article: PRN to sell ads on shopping-cart screens

Back to the SignageWire front page

LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2010 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2010 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.

Subscribe via RSS
If you use one of these services, click the button to subscribe to automatic updates:


For advanced users or those with other services, here is the XML link:
Subscribe via XML/RSS/RDF Subscribe via XML/RSS/RDF

What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.

Questions?  Start a live chat • Call us at (800) 989-9269 or +1 (954) 548-3300 • Get pricing and trial info
Copyright © 2000-2012 WireSpring Technologies, Inc. All rights reserved. Except as provided in our Republishing and Syndication Policy, no content on this website may be reproduced, in whole or in part, without our express written consent. View our privacy and legal info.