Software for remote content management, device management and analytics
Home Products Solutions Blog Support Company News Contact
Customer Login  
Digital Signage Insider SignageWire
Latest Articles Full Article List

SignageWire

Fujitsu announces integrated digital signage solution

Author: WireSpring on 2008-10-15 12:11:32

As this press release tells us:

Fujitsu Computer Products of America, Inc., Fujitsu Components America, Inc. and Fujitsu Transactions Solutions, Inc. today announced the Fujitsu Digital Media solution, the industry's most comprehensive offering that integrates all components of the digital media process to provide customers with a complete end-to-end solution. The solution will provide customized hardware, Fujitsu developed TELentice software, installation consulting services, optional hosting, and managed services. The Fujitsu solution enables retailers, restaurants and other businesses to cost-effectively deliver digital content, engage their target audience, bolster brand awareness and enhance the overall consumer experience.

Our take:

Whoever decided that this was the "most comprehensive offering" clearly hasn't done any market research. There are literally hundreds of vendors serving the digital signage market, and our estimates are that there are somewhere in the range of 75-80 "full service" firms offering hardware, software and service in the US market alone. Coupled with the fact that Fujitsu's Telentice software is generally regarded as clunky and hard-to-use, we believe that this announcement might actually lead to less revenue for the company in the digital signage market as integrators and other vendors move towards screen makers that won't try to twist arms to get them to use their complete "solution."  Cannibalism, anyone?


Comments (1)

rss Subscribe to comments for this article | Trackback

2011-02-01Mark Schroeder writes:
Hi Bill,
I know, I know, I'm responding to an ancient post, but damn, as a Fijitsu digital signage resesller it sure bothers me each time I read it! So an update: First, Fujitsu does not bundle it's hardware with TELentice, the two are totally separate and each is optional with the other. here in Australia there are lots of examples of TELentice running on other hardware brands. So there's no arm twisting at all! Having said that, Fujitsu's displays have been shown to be first class; a prominent out of home media company here recently ran a straight side-by-side conmparison of about 5 brands and chose Fujitsu for its superior displays.

As to the usability of the software, since the article there have been anumber of upgrades (another shortly to be released early this year 2011) and if at all possible you should really take another look - it's come a long way and once again we have a number of non-technical operators managing large networks with absolutely no problems.

Let me know if you'd like any further up-to-date information about TELentice and Fujitsu's digital media activities.

And for what it's worth, I agree that press releases should avoid hyperbola such as "the industry's most comprehensive offering", and I also agree that publishers should indeed question statements like that just as you did. Fujitsu is right up there but I think it would be hard for any digital signage company to claim such absolute high ground - different offerings have different strengths of course.
cheers
Mark Schroeder
CEO Emstream, Sydney Australia

Leave a Comment

Name:
Email Address:
(required but won't be shown)
Website:
Comment:
(max 2000 characters)
Are you a human? If so, uncheck this box:



Previous Article: DT Research Advances Debuts Proximity Advertising
Next Article: Westinghouse Intros New Digital Signage Solution

Back to the SignageWire front page

LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2010 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2010 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.

Subscribe via RSS
If you use one of these services, click the button to subscribe to automatic updates:


For advanced users or those with other services, here is the XML link:
Subscribe via XML/RSS/RDF Subscribe via XML/RSS/RDF

What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.

Questions?  Start a live chat • Call us at (800) 989-9269 or +1 (954) 548-3300 • Get pricing and trial info
Copyright © 2000-2012 WireSpring Technologies, Inc. All rights reserved. Except as provided in our Republishing and Syndication Policy, no content on this website may be reproduced, in whole or in part, without our express written consent. View our privacy and legal info.