Software for remote content management, device management and analytics
Home Products Solutions Blog Support Company News Contact
Customer Login  
Digital Signage Insider SignageWire
Latest Articles Full Article List

SignageWire

Evincii unveils 'search engine in the store'

Author: WireSpring on 2008-04-14 10:20:59

MediaWeek alerts us to Evincii's new offering, Search Engine in the Store:
Combining place-based, targeted out-of-home advertising with interactive search, Evincii, a new company based in Mountain View, Calif., will announce today (April 14) the launch of its Search Engine in the Store. Currently installed in 135 stores of Longs Drugs, a regional drugstore chain in California, Nevada and Hawaii, the network of interactive touch screens guides shoppers in the over-the-counter medicine category while providing advertisers the opportunity to reach consumers at the point of purchase. Johnson & Johnson is the first advertiser to place advertising on the network.
Our take:

Hyperlocal, in-store search and "augmeneted reality" has long been heralded as the next big thing in Internet pervasiveness -- literally connecting the real world with the virtual world to provide the strengths of both.  Without having seen Evincii's tech in action (even their website is pretty light on actual info), we're hesitatnt to say whether it will usher in a new era of customer convenience.  The skeptic in us says probably not. More likely, the system merges together several existing forms of in-store marketing like digital signage and interactive kiosks, perhaps with some mobile component, to provide better information access to savvy consumers.


Comments (0)

rss Subscribe to comments for this article | Trackback

Leave a Comment

Name:
Email Address:
(required but won't be shown)
Website:
Comment:
(max 2000 characters)
Are you a human? If so, uncheck this box:



Previous Article: Summit releases new report on self-service
Next Article: Digital signs in quick-serve restaurants get attention

Back to the SignageWire front page

LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2010 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2010 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.

Subscribe via RSS
If you use one of these services, click the button to subscribe to automatic updates:


For advanced users or those with other services, here is the XML link:
Subscribe via XML/RSS/RDF Subscribe via XML/RSS/RDF

What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.

Questions?  Start a live chat • Call us at (800) 989-9269 or +1 (954) 548-3300 • Get pricing and trial info
Copyright © 2000-2012 WireSpring Technologies, Inc. All rights reserved. Except as provided in our Republishing and Syndication Policy, no content on this website may be reproduced, in whole or in part, without our express written consent. View our privacy and legal info.