Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWire: Feeding the digital signage and kiosk hype machineEmerging-Media Spending to Keep GrowingAuthor: WireSpring on 2008-07-14 15:07:04 MarketingCharts writes that:Search, the dominant new medium, will grow 24.0% to $13.8 billion in 2009, whereas 2008's growth over 2007 will have been higher: 26.5%. The fastest-growing emerging medium will be online video, growing 45.0%, to $805 million, but slower than 2008's projected growth of 54.2% and 2007's 67.4%. Social media will grow 37.4%, to $1.474 billion, in 2009; it is projected to grow 60.8% this year, though in 2007 it grew 141.7% - albeit from a low base. Gaming will grow 27.4%, to $296 million, in 2009; it is projected to grow 35.6% in 2008, compared with 51.9% in 2007. Mobile will grow 42.6%, to $298 million, in 2009, compared with 74.2% growth in 2008 and 118.2% in 2007. Despite the pending digital TV conversion, 'advanced TV' as an emerging medium will grow 13.7%, to $183 million, in 2009, compared with 20.1% growth anticipated in 2008. Emerging out-of-home (OOH) is expected to grow 23.1%, to $1.592 billion, in 2008 - and 22.7%, to 1.954 billion, in 2009. Our take: It's unclear how much of emerging out-of-home digital signage networks might occupy, there's no doubt that our sector is growing as fast or faster than the 23% estimated above. Some anecdotal evidence suggests that it might be as high as 100% in North America, and even more in Asia. However, even with that kind of aggressive growth, it's clear that digital signs and other similar display technologies still only account for a very tiny portion (percentage-wise) of the total ad spend. This, despite suggestions that marketing at-retail can be far more effective than above-the-line advertising like TV commercials, which still control the bulk of the ad money today. Comments (0)
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Previous Article: The top digital signage, retail media and kiosk articles for July 7 - July 13 Next Article: Nielsen Nearly Ready to Launch OOH Measurement LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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