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SignageWireDunkin' Donuts announces its $100M You Kin' Do It! CampaignAuthor: WireSpring on 2009-01-12 16:12:23 Retailer Daily notes a big new marketing push by Dunkin' Donuts:The “You Kin’ Do It” national campaign broke with three television spots airing during network primetime and national cable programming.
Expected to run throughout 2009, the campaign will also include radio, print, online, and outdoor advertising, in addition to in-store point-of-purchase, special events, sports marketing, and other online marketing initiatives. Created by Interpublic Group’s Boston-based Hill Holliday, Dunkin’ Donuts’ newest iteration of the “America Runs on Dunkin’” campaign offers encouragement in a spirit of fun during challenging times. With “Kin’ Do” literally part of the Canton, Massachusetts-based Dunkin’ Donuts name, the campaign reminds Americans that they can take on any task: “you kin’ make it through the workday, you kin’ shovel out that driveway, you kin’ pass that exam, you kin’ finish that paperwork.” The “You Kin’ Do It” campaign will feature Dunkin’ Donuts’ core products of coffee and donuts and other baked goods, as well as the brand’s new DDSMART menu of better-for-you foods and beverages. Our take: Dunkin's campaign is taking to outdoor -- and alternative outdoor -- media aggressively, as a large part of their client base simply comes in off of the street. The strategy of facing the recession head-on is also interesting, as many who sell into the same shopper base as Dunkin' have instead opted to focus on value and price savings as a way to encourage beleaguered shoppers to part with some of their hard-earned cash. Comments (0)
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Previous Article: Grocers Might Be Marketing to Customers' Backsides Next Article: Intel unveils new retail initiatives at NRF LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2009 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2009 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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