Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWire: Feeding the digital signage and kiosk hype machineDigital signage advertising network for drug testing launchedAuthor: WireSpring on 2008-05-26 23:50:02 According to this press release:
Commonwealth Biomedical Research, LLC., a respected leader in the clinical trial research industry announces the launch of a new division devoted to clinical trial subject recruitment content and information distribution via its digital signage network. Digi-AdServices Network (DSN) was developed to fill an ever growing void in the methods of patient recruitment and research information distribution in the clinical research community.
Traditional patient recruitment methods utilizing brochures, newspaper advertisements, and radio and television ad campaigns have become largely ineffective in delivering the information necessary for a potential study volunteer to make an informed decision about becoming a study participant. Brochures typically pile up in the waiting room and with the advent of DVR’s and Satellite Radio, mass marketed audio-visual advertising is being bypassed completely as viewers and listeners opt to pass over commercials. Our take: This is certainly a different take on the medical captive audience network. Typically, such networks are founded on the idea that pharmaceutical companies will pay through the nose to reach audiences as they wait to talk with their doctors, get lab tests done, and so on. But Digi-AdServices's approach seems unique enough: drug testing companies spend millions of dollars trying to reach individuals willing to submit themselves to drug research. Thus, even the large capex associated with digital signage networks might not thwart their plans. What will be critical to their success is the actual subscription rate -- if the network is any good at recruiting new research subjects, there's a strong chance that they'll be able to become profitable and expand based purely on operating cashflow. However, if it's not any good at picking up new recruits, the network will be forced to fall back on more traditional (and traditionally less successful) advertising-driven content to try and make ends meet. Comments (0)
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Previous Article: Epson unveils high-res E-Ink display Next Article: POP as important as brand building LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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