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SignageWireDigital Signage Advertising en Route to Becoming a Multi-Billion Dollar IndustryAuthor: WireSpring on 2008-05-01 18:38:33 So says a new report from NSR, according to this MarketWire press release:According to NSR the industry, which has the majority of deployments and revenues globally from retail, hospitality, healthcare and transportation verticals, is poised to grow from an estimated installed base of about 210,000 sites in 2007 to more than 850,000 sites during the period from 2008 to 2013. Though North America and Europe remain leaders in deployments, countries such as China, Australia and India in the Asia Pacific are witnessing tremendous growth and are estimated to reach the scale of their early-adoptive counterparts over a five-year period.
Revenues from advertising, though hard to come by initially, have picked up considerably with advertisers recognizing the impact of the medium on consumers, especially in retail locations such as malls and supermarkets. Here, once again, the global industry is expected to grow at a healthy rate of about 18% from its current estimated figure of nearly $1 billion annually in advertising revenue. Our take: Yet another research report indicating strong growth for the digital signage industry. While we suppose it's better than seeing a new report indicating stagnation or decline, we're at a loss as to who would actually pay yet another vendor for yet another report. Forrester Research currently publishes annually, as does PQ Media and iSuppli. We're starting to wonder how much additional information one report can possibly carry over another. If anything, the advantage is that they come out at different times of the year, so companies that need to possess the absolute latest "information" will just keep buying as the months go on. Comments (0)
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Leave a CommentPrevious Article: Safeway to market its private label brand to other supermarkets Next Article: RetailWire asks: Where are the In-Store Implementation Best Practices? LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2010 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2010 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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