|
Software for remote content management, device management and analytics |
|
|
SignageWireDate Night at Whole Foods?Author: WireSpring on 2008-04-22 11:18:38 Retail is going experiential, and at least one blogger thinks it might change the way we socialize (a little). Heather Strang, a Retail Design Diva notes:[T]typically, date night involves one of my favorite things in the entire world--eating. So, is it wrong that I want to spend date night at Whole Foods? Confused? Then, perhaps you haven't sampled the organic retailer's "groceraunt." That's right, I said groceraunt. It's a hybrid between a grocery store and a restaurant, and a completely new word--one I'm pretty sure even Webster's hasn't gotten a hold of yet. I can't imagine that Whole Foods could be any more fabulous than it already is, unless, of course, they dropped their prices significantly and stopped importing from China, but I digress. On the up side, their stores have great atmospheres, are well-lit, environmentally conscious and feature a selection of delicious and healthy foods. They're bakery rocks (I can actually get wheat-free pastries!) and the deli is delish. But now, a restaurant...er...I mean, groceraunt? I'm intrigued... Allegedly, the new groceraunt features wide-screen televisions, a chef performing in-store cooking lessons, a wine-tasting bar and a brick-oven pizza counter. Yum! Our take: We'll admit, it's hard not to give Whole Foods an "A" for effort here. After all, the high-end grocer is already well-known for its lavish sampling platters and varied selection of hard-to-find food items. And while we foresee a bevy of logistical and marketing challenges to overcome, none of these should be unfamiliar territory for the huge company (who's already used to shipping lots of fresh product, cooking -- albeit in a limited fashion -- in store, and getting people excited about their brand). While it's unclear what the purpose of the widescreen televisions is, presumably it won't be for traditional digital signage. We suspect that it will combine high production-value entertainment content (perhaps in partnership with one of the big networks -- or maybe even live TV) with merchandising and edutainment type clips that are better geared towards the store's traditionally high-income audience. Comments (0)
Subscribe to comments for this article
| Trackback
Leave a CommentPrevious Article: SunView pico projector now available Next Article: Channel M, Ripple and others lock horns in digital signage market LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2010 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2010 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
|
Subscribe via RSS
If you use one of these services, click the button to subscribe to automatic updates:
 
 
For advanced users or those with other services, here is the XML link:
What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
|
| Questions? Start a live chat • Call us at (800) 989-9269 or +1 (954) 548-3300 • Get pricing and trial info |
Subscribe via XML/RSS/RDF