Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWireDT Research Advances Debuts Proximity AdvertisingAuthor: WireSpring on 2008-10-15 11:05:47 Yet another Earthtimes press release indicates:DT Research™, Inc., an industry leader in the development of information appliances for vertical markets, today announced the immediate availability of the WebDT Event Trigger Digital Signage System. This innovative system extends current interactive digital signage capabilities from touch screens to events that occur in close proximity. The system detects when a customer picks up a product, walks up to a product display or enters into a demo zone. This motion triggers a multimedia advertisement or product information to begin playing on a nearby digital sign. One of the leading U.S. mobile operators is currently piloting the system in nearly 100 stores across the country. The WebDT Event Trigger Digital Signage System offers significant benefits to retailers, hospitality companies and consumers. Consumers immediately receive pertinent information about a product that they are interested in without having to find a sales person, wait in line or leave the store to conduct research online. Retailers and hospitality companies are able to provide timely, high-quality customer service without adding sales staff. Ultimately, the system speeds up sales processes by providing customers with immediate, accurate and up-to-date information about products they are considering buying – at the point-of-purchase. Our take: A number of companies have been releasing solutions that enable digital signs to interact with store merchandise and other in-store systems. This is both encouraging in that it will allow digital screens to play a more integrated and central role in advanced digital store merchandising, but also discouraging as there are no standards for these new systems to adhere to. Consequently, we expect a number of vendors (perhaps ourselves included) to pick one or two systems to verify interoperability with, and that means additional confusion and complexity when it comes time to work on customer integration projects. Comments (0)
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Leave a CommentPrevious Article: Buzztime Reaches 10.7 Million Viewers According to Nielsen Next Article: Fujitsu announces integrated digital signage solution LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2009 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2009 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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