Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWire: Feeding the digital signage and kiosk hype machineCharter Digital Media Expands Relationship With RMS NetworksAuthor: WireSpring on 2008-07-06 21:29:44 According to this press release:Charter Digital Media (CDM) the national sales management, marketing and consulting firm to digital media and out-of-home networks, has expanded its relationship with RMS Networks, Inc. by selecting rVue, RMS’ ad and content serving technology for its out-of-home networks.
Currently, CDM represents national, regional and local digital media and private television networks for mass audiences, automotive retail, healthcare, sports entertainment facilities, shopping mall and in-store advertising. Prior to adopting rVue, CDM delivered and managed their client’s advertising content via the Internet, satellite and DVDs. With approximately 50,000 screens in over 4,700 venues in locations like the NY Port Authority/Times Square, South Street Seaport, Casino Channel Network, OnTrack Network and thousands of retail outlets, CDM was searching for a technology that made managing their expanding network simple while bringing in revenue. Our take: Interestingly, RMS has claimed that rVue would be distributed "free" of charge, essentially using the digital signage software package to drive adoption of their content creation services. If that's the case, it's unclear exactly what RMS will be getting out of the Charter deal. Perhaps they've gone ahead and charged for the software after all. Or, maybe they gave it away, and have also secured a contract to do some content work for the company instead. One thing's for sure: Charter does manage a large number of venues at some very desirable locations, so their ability to effectively monetize them with advertisments must be on the top of their to-do list. Comments (0)
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Previous Article: Ads Give Moviegoers Chance to Interact Next Article: SlipStream Video Launches the Pharmacy Television Network LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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