Software for remote content management, device management and analytics
Home Products Solutions Blog Support Company News Contact
Customer Login  
Digital Signage Insider SignageWire
Latest Articles Full Article List

SignageWire

Channel M, Ripple and others lock horns in digital signage market

Author: WireSpring on 2008-04-22 11:27:36

The Industry Standard follows the challenges that Channel M, Ripple and others face in the digital out-of-home advertising world:

Retailers are starting to invest in interactive displays which can show dynamic ads inside stores to better target customers who are stuck waiting in store lines. From the gas station to the coffee store, these displays are popping up everywhere. Pretty soon, look for an ad display in your bathroom. (joke, for now).

One benefiiciary is Channel M, which announced today that Intel Capital has invested in it. Los Angeles-based Channel M is one of a number of companies in this space. Another is Ripple, whose president, Ali Diab, I met last week. (our past coverage) Channel M runs national brand ads on displays inside 20,000 retail locations such as Macy’s or Blockbuster. Ripple, by contrast, has about 1,500 displays in place at coffee shops and bookstores where local advertisers entice customers to get a bagel next door.

Ripple, meanwhile, was founded in 2005 and it has 40 people in El Seguno, Calif. It has raised $15 million from Draper Fisher Jurvetson and Trinity Ventures. It is focused on putting up 40-inch displays in community-gathering places, including Borders bookstores and Coffee Bean & Tea Leaf stores.

Part of the key is finding people waiting in line because they’re a captive audience. Ripple also needs a high-speed Internet connect, such as DSL or Wi-Fi, to feed its video content to the screens. The company hones in on local ads, like people who want to send birthday messages to their friends through services dubbed ShoutOut.

Our take:

We're not sure why they decided to suggest that Ripple and Channel M are "locking horns," since they aren't really competitors (Ripple and Danoo would have been a better choice, in that case). However, our industry continues to draw attention from the wider marketplace, which is probably due to the fact that the outdoor advertising market has been growing at a significant rate the past 5 years or so. Those experienced with the digital out of home industry won't find much new in the article, but if you aren't familiar with the likes of Ripple, Danoo or Channel M, it's worth a read.


Comments (0)

rss Subscribe to comments for this article | Trackback

Leave a Comment

Name:
Email Address:
(required but won't be shown)
Website:
Comment:
(max 2000 characters)
Are you a human? If so, uncheck this box:



Previous Article: Date Night at Whole Foods?
Next Article: Measurement to increase OOH spending by $7 billion?

Back to the SignageWire front page

LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2010 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2010 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.

Subscribe via RSS
If you use one of these services, click the button to subscribe to automatic updates:


For advanced users or those with other services, here is the XML link:
Subscribe via XML/RSS/RDF Subscribe via XML/RSS/RDF

What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.

Questions?  Start a live chat • Call us at (800) 989-9269 or +1 (954) 548-3300 • Get pricing and trial info
Copyright © 2000-2012 WireSpring Technologies, Inc. All rights reserved. Except as provided in our Republishing and Syndication Policy, no content on this website may be reproduced, in whole or in part, without our express written consent. View our privacy and legal info.