Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWire: Feeding the digital signage and kiosk hype machineArbitron to commercialize PPM by OctoberAuthor: WireSpring on 2008-06-16 16:34:44 As Media Buyer Planner notes:Despite protests from some of its PPM clients and others calling for MRC accreditation, Arbitron announced today that it will resume the commercialization of its PPM radio ratings service in eight markets. Commercialization will begin on October 8, 2008. “We have improved our PPM samples in the four key areas we outlined last November,” said Steve Morris, chairman, president and chief executive officer of Arbitron. Morris said the company has enhanced its ability to deliver PPM sample targets, improved the composition of the PPM panels - especially among the 18-34 demo - and raised the day-to-day cooperation rate of PPM respondents. Our take: If you're unfamiliar with Arbitron's Portable People Meter (PPM), it's a small device that essentially constantly listens to and records background noise as people carry them around in their day-to-day activities. Content encoded with a special signal triggers the PPM, and it records an "impression". Thus, the PPM becomes something like a walking Nielsen box. The device -- and the data it collects -- has come under fire for a variety of reasons, including imperfect data acquisition and lackluster adoption rates, but Arbitron has steadily been improving the program since its introduction about two years ago. The devices have even been used to track some ad impressions in digital signage networks, though that market continues to be on the fringe for the tech (it's primary purpose is to track radio impressions, and then, out-of-home billboards). Comments (0)
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Previous Article: Consumers often judge products by labels Next Article: HP Unveils New Touch-Screen Desktops LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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