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Hardware, software and expert advice for digital signage and kiosks |
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SignageWire: Feeding the digital signage and kiosk hype machineAirMedia makes additions, adjustments to airport digital signage networkAuthor: WireSpring on 2008-05-28 16:49:04 Per this press release, the company:...started
operating digital frames in Shenzhen Baoan International Airport, or Shenzhen
Airport, in the middle of May 2008, and will start operating digital frames in
Guangzhou Baiyun International Airport, or Guangzhou Airport, at the end of
May 2008, which will increase the number of AirMedia’s digital frame network
airports to 16. In addition, in mid-May, AirMedia also adjusted the length of
its digital frame’s time slot to 12 seconds per time slot from the previous 15
seconds per time slot. AirMedia’s TV-attached digital frames, ranging from 46 to 50 inches, run in 20-minute cycles in Beijing Capital International Airport and 10-minute cycles in other airports. AirMedia’s large-size stand-alone digital frames, ranging from 63 to 70 inches, run in 10-minute cycles in all airports. AirMedia adjusted the length of its digital frame’s time slot to 12 seconds per time slot from previous 15 seconds per time slot in mid-May. This adjustment was applied to both AirMedia’s TV-attached digital frames and stand-alone digital frames. Our take: While Air Media's growth into new airports is not at all surprising, we're intrigued by the company's decision to shorten the duration of their spots to 12 seconds from 15 -- that's 20% less time. Given a 20-minute loop (which equates to 80 15-second intervals), such a reduction would yield 20 additional slots to sell. If Air Media's sales force is effective (and is filling out a high percentage of available time slots), this could well translate into increased sales for the company, provided that (a) they don't have to significantly discount the new format versus the old one, and (b) the attach rate is high enough to offset any losses from discounts. Comments (0)
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Previous Article: How digital marketing boosts retail sales Next Article: Introduction to digital signage webinar coming up on June 12th LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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